Company DescriptionVutto is a new startup (backed by marquee Angels & VCs) disrupting the used two-wheeler market in India. With our full-stack model, we offer a seamless and trustworthy platform for buying and selling of used bikes.Role DescriptionThis is a full-time on-site role for a Growth Hacker based in New Delhi. The person will be responsible for developing and implementing brand strategies, managing campaigns, conducting market research, and analyzing brand performance. They will collaborate with cross-functional teams to ensure brand consistency and drive brand awareness and loyalty.Govern social media handles.Govern all brand campaigns being rolled out at Vutto.Run Affiliate programmes, Youtube videos {set up roadmap for influencer led campaigns and inhouse campaigns}Scale up the SEO, SEM, Ad words journey.Deepening our understanding of consumers (buyers & sellers) and refining our proposition and offerings.Work with tech team to improve website journeys and funnels.Craft the narrative across communication channels with the customers.Building new experiences for consumers to wow themNew strategies to improve store experience and make each touch point delightfulAll new things beyond current scope {Creative folks who can find ingenious ways to scale}Why should you be excitedEarly stage role, with increasing scale of organisation the role will done multiple responsibilities.For all creative folks with an analytical mindset there will be a lot of experimentation headroom.For the right candidate who can deliver consistently for a prolonged period, this role will transcend into leadership position over the years.ESOPs that can be life defining, say if we create an outsized impact as an organisation.
Job Title
Head of Marketing