About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Our client is: Fastest growing advertising agency in Canada, they pride themselves in making businesses stand out in a big way. Digital marketing is second nature to them. Their team works collaboratively to design effective solutions for clients across a spectrum of services, such as SEO, SEM, and SMM, reputation management and brand creation. They work with homegrown businesses to national enterprises to help improve their ROI through strategic marketing with their Digital Marketing Experts! Why work with our client: PERMANENT WORK FROM HOME Shift- 7:30 PM- 3:30 AM (IST) DIGITAL MARKETING SPECIALIST Key Responsibilities: ● Design and grow the client's brand presence and performance across digital platforms through activities related but not limited to SEO, Paid Ads, Email and Social Media. ● Must be able to strategies on the content and communication route basis the given brief ● Must be able to convert the client brief into an actionable marketing plan which covers internal briefing for the content, creative and performance teams ● Act as the point of contact for internal teams for client related information ● Set digital strategies for your assigned customers, considering their specific requirements ● Strategies and design digital projects to increase customer ROI ● Address client queries effectively and promptly ● Present digital marketing strategies to clients ● Analyze the success of digital campaigns and report on KPIs set down before the campaign. ● Stay up-to-date with digital technology trends ● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ● Brainstorm new and creative growth strategies ● Plan, execute and measure experiments and conversion tests ● Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touchpoints ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Required Qualifications and Skills: ● Experience: 5-6 Years ● Bachelors/Masters degree in marketing or a related field ● Relevant experience of working on marketing projects with leading brands or in an agency ● Highly creative and logical while identifying target audiences ● Capable of ideating digital campaigns that engage, inform and motivate ● Strong analytical skills and data-driven thinking ● Up-to-date with the latest trends and best practices in online marketing and measurement ● Eager to learn and willing to work in a high-pressure environment ● Good Communication Skills and proficiency in English and working experience in agency setup in a must Diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.
Job Title
Digital Marketing Associate