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Job Title


Content Strategy and Information Architect


Company : Exemplifi


Location : Baddi, Himachal pradesh


Created : 2025-04-15


Job Type : Full Time


Job Description

About ExemplifiAt Exemplifi, we design and build high-performance websites for government agencies that are modern, secure, and fully compliant. As a mid-sized web development firm, we combine agility with deep technical expertise to deliver digital experiences that are intuitive, accessible, and mission-driven.Our clients trust us to build websites that don’t just look great—they function flawlessly and serve the public effectively. Whether it’s a full site redesign or ongoing maintenance, our work is grounded in best practices for uptime, security, SEO, and accessibility.Join our growing team and help shape the future of public sector digital transformation.Position OverviewWe are seeking an experienced Content Strategy and Information Architect, who thrives at the intersection of strategy, structure, and storytelling. In this role, you’ll lead content architecture and copywriting efforts for websites serving government clients—designing intuitive site structures and crafting purposeful, user-centered content.You’ll work closely with internal teams and external stakeholders to ensure every word and page serves a clear purpose, meets accessibility standards, and aligns with each client’s voice and goals.Key ResponsibilitiesContent Architecture & StrategyCollaborate with clients to understand business objectives and audience needsConduct audits of existing site content to assess quality, gaps, and performanceDevelop information architectures, sitemaps, and navigation flows to guide UX designPartner with design and development teams to ensure cohesive user experiencesCopywriting & Content CreationWrite and edit high-quality web content tailored to each client’s tone and goalsCreate accessible, SEO-optimized content that complies with government standardsProduce microcopy (e.g., form instructions, buttons) to support usabilityStakeholder EngagementPresent content strategies and writing samples to clients with clarity and confidenceFacilitate productive conversations to guide content decisions and revisionsContinuous ImprovementStay current on trends in UX writing, SEO, and content strategyRecommend improvements to internal processes, templates, and content frameworksQualificationsBachelor’s degree in Communications, English, Journalism, or related field6–11 years of experience in content strategy, web copywriting, or UX writingDemonstrated ability to develop sitemaps, content models, and IA documentationExceptional writing and editing skills across web formats and use casesFamiliarity with CMS platforms (e.g., WordPress, Drupal, Adobe Experience Manager)Knowledge of WCAG accessibility standards and U.S. government web guidelinesStrong communication and presentation skills with a collaborative mindsetWhy Join Exemplifi?Work with a mission-driven team focused on real-world impactCollaborate with experts across design, strategy, and technologyDeliver digital solutions that make a difference in how governments serve the publicReady to make your mark?Join us in creating websites that inform, empower, and inspire.