Job Title

In this fast-paced role, you will be responsible for managing, optimising, and scaling LinkedIn and Meta ad campaigns that drive high-quality leads for our and our clients’ programs. You will oversee end-to-end campaign strategy, implementation, and performance analysis while continuously testing new strategies to improve ROI.You will play a key role in developing and refining our paid advertising funnel, ensuring our messaging aligns with our brand and business objectives. You’ll work closely with our global team, including copywriters and graphic designers, to craft compelling ad creatives that convert.This role is supported by a high-performing team of IT specialists, sales professionals, account managers and content creators, plus our Founder—one of the world’s most sought-after international keynote speakers and the author of four Amazon best-selling books.You will also collaborate with our key Account Managers in Australia, North America, and the UK to ensure consistent branding and messaging across all campaigns.General ResponsibilitiesPlan, execute, and optimise LinkedIn Ads campaigns to generate high-quality leadsPlan, execute, and optimise Meta Ads campaigns to generate high-quality leadsDevelop and implement strategies to improve ad performance and reduce cost per acquisitionContinuously test new ad creatives, targeting methods, and bidding strategiesAnalyse ad performance and generate reports to provide insights and recommendationsCoordinate with copywriters and designers to produce high-performing ad creativesTrack and measure key advertising metrics, ensuring campaigns align with business goalsStay up-to-date with LinkedIn Ads best practices, industry trends, and algorithm updatesSupport broader lead gen initiatives, integrating paid media Ads with our marketing channelsManage retargeting campaigns and audience segmentation strategiesEducation & Experience3+ years of experience managing paid ad campaigns on LinkedIn and Meta Proven track record of running high-performing B2B lead generation campaignsStrong understanding of LinkedIn Ads Manager, audience targeting, and bidding strategiesStrong understanding of Meta, audience targeting, and bidding strategiesExperience with A/B testing and optimising ad creatives and landing pagesFamiliarity with CRM and automation tools such as Active Campaign, or Go High LevelPreferred Knowledge & SkillsStrong copywriting skills for ad copy and landing pagesExperience with data analytics and reporting Familiarity with Google Docs, Sheets, Calendar etc.Knowledge of Trello, Zoom, SlackStrong understanding of marketing funnels and conversion rate optimisationPersonal AttributesData-driven mindset with a passion for continuous optimisationStrong communication skills, both written and verbalAbility to work independently and meet deadlines in a remote team environmentHigh attention to detail and a results-oriented approachProfessional work ethic and ability to adapt to a fast-paced environmentA Little About UsProminence Global is one of the world's leading LinkedIn agencies, helping entrepreneurs and business leaders build authority, influence, and impact on the platform. Our mission is to position our clients as industry leaders through highly effective marketing strategies, driving business growth and competitive advantage.If you’re a paid media expert looking to work from home but in a dynamic, high-growth environment, we’d love to hear from you!