Job Title

Dear Candidate, We are hiring for the Performance Marketing Specialist role-handling the below job responsibilities, Job Title: Company: Brinton Pharmaceuticals Ltd. Location: Kharadi, Pune Education Background: Bachelor’s degree in Marketing, Business, or a related field. Experience: 2+ yrs Salary: Best in Industry Joining: Immediately Position Overview: We are seeking a highly skilled and data-driven Performance Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for planning, implementing, and optimizing digital marketing campaigns across various channels to drive measurable business outcomes. This role requires a blend of analytical thinking, creativity, and hands-on experience with digital advertising platforms. Key Responsibilities: Campaign Strategy & Execution: Develop and execute performance-driven marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, DSP Ads, and others. Data Analysis & Optimization: Analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to identify improvement opportunities. Continuously test and optimize creatives, ad copies, landing pages, and bidding strategies. Budget Management: Manage campaign budgets effectively, ensuring efficient allocation and spend optimization. Forecast and report on campaign spending and performance against KPIs. A/B Testing: Conduct A/B testing on ad copies, visuals, targeting, and other variables to identify top-performing combinations. Collaboration: Work closely with the creative, product, and content teams to ensure campaign messaging aligns with brand guidelines and objectives. Coordinate with data analytics teams to generate actionable insights from campaigns. Reporting & Insights: Prepare and present detailed campaign reports, highlighting successes, learnings, and opportunities. Stay updated on industry trends, new tools, and technologies to enhance performance marketing strategies. Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 2+ years of experience in performance marketing or a related role. Proven expertise in running and managing campaigns on Google Ads, Meta Ads (Facebook/Instagram), and other digital platforms. Strong analytical skills with proficiency in tools like Google Analytics, or similar. Hands-on experience with A/B testing, conversion rate optimization (CRO), and remarketing strategies. Excellent verbal and written communication skills. Ability to work in a fast-paced environment, handle multiple projects, and meet tight deadlines. Preferred Skills: Certification in Google Ads, Meta Blueprint, or similar. Familiarity with programmatic advertising platforms and native advertising. Experience with tools such as SEMrush, Helium10, or Google Keyword Planner. To Apply: Interested candidates should submit their resumes via email to Please include "Application for Performance Marketing Specialist " in the subject line. About Company Brinton is one of the fastest-growing Pharmaceutical Companies spreading its network worldwide. We support people’s aspiration to "Live better and live longer" by aiming to deliver safe, economical, and innovative medical solutions to meet the demands of people throughout their lifetime while serving healthcare professionals around the world. Brinton has a rich and ever-evolving portfolio, and state-of-the-art resources in R&D, manufacturing, marketing, and sales that assure to delivery of value to its customers to satisfy unmet medical needs and improve their lives. Today, we have a global presence with highly dedicated and talented employees who diligently work towards improving our product offerings through constant research, development, and innovations also enhancing reach with eminent marketing and sales capabilities. Right from research to formulation development, the company is committed to keep everything world-class yet affordable for all. With its network of subsidiaries and representative offices, Brinton has bookmarked its presence globally in India, UK, France, USA, Africa, and other Asian countries. However, our prominent presence in Africa and SAARC region is distinctly poised for developing footage in USA, UK, South East Asia, Middle East, Latin America, and the CIS countries and take our presence to 32 countries worldwide and scale its operations further to 50 countries by 2025. Brinton aims to be an indomitable ‘Force of Goodness’- a proud One Brinton family that integrates a diverse group of 800+ employees under one powerhouse of touching millions of lives globally. URL: Industries: Pharmaceutical Manufacturing Company size: 501-1,000 employees Headquarters: Pune, Maharashtra