Job Title

Organization Description: Jaipur Rugs is a social enterprise that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family-run business that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art forms. The founder, Mr. Nand Kishore Chaudhary created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 40,000 artisans spread across 600 rural Indian villages in five states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug.The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 45 countries with the US sales arm, Jaipur Living, Inc. located in Georgia, Atlanta.Key Responsibilities:Strategic Vision:Develop and implement a comprehensive visual strategy that aligns with overall marketing goals and brand identity.Content Creation & Curation:Oversee the creation and curation of high-quality visual assets, including images, videos, graphics, and animations, for various marketing platforms.Brand Consistency:Ensure consistent visual branding across all marketing materials, maintaining a cohesive and recognizable brand image.Campaign Execution:Collaborate with marketing teams to execute visual elements for campaigns, ensuring they are visually compelling and effective.Trend Analysis:Stay up-to-date with the latest visual trends and best practices in marketing, and adapt strategies accordingly.Performance Measurement:Track and analyze the performance of visual assets and campaigns, providing data-driven insights to improve future strategies.Team Leadership:Lead and mentor a team of visual designers and content creators, fostering a creative and collaborative environment.Collaboration:Work closely with other marketing departments, such as digital marketing, social media, and content marketing, to ensure a cohesive marketing approach. Skills and Qualifications:Strong Visual Design Skills:Proven ability to create visually engaging and effective marketing materials.Strategic Thinking:Ability to develop and implement visual strategies that align with overall marketing goals.Project Management:Experience managing multiple visual projects simultaneously, meeting deadlines and budgets.Communication Skills:Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.Software Proficiency:Proficiency in design software (e.g., Adobe Creative Suite) and other relevant tools.Leadership Skills:Ability to lead and mentor a team of visual designers and content creators.Data Analysis:Ability to track and analyze the performance of visual assets and campaigns. Desired Background:Must have empathy, love and compassion as integral part of his/her self - then only the person will be able to lead the presented portfolio in its entirety.A firm believer and practitioner of organizational philosophy, values and culture so as to imbibe that in his/her day to day interaction with the customers.