Job Title

Company Overview:GoodScore is a leading credit score management app that empowers over 5 million Indians to build their credit score to 750+. We are one of the youngest apps in the top 20 finance apps in India.Powered by RBI-authorized credit bureaus Experian and CRIF High Mark, GoodScore provides comprehensive credit monitoring and improvement solutions. Our app delivers personalized credit insights through detailed video analysis and step-by-step improvement plans. Users can regularly check their credit scores, access detailed reports, and receive expert guidance on managing their credit health. With GoodScore, users can conveniently track all loan and credit accounts in one place, set payment reminders for bills and EMIs, and maintain control over their credit health. A strong credit score through GoodScore opens doors to loan and credit card opportunities from India's top financial institutions.Based in Bengaluru, GoodScore is committed to financial education and empowerment, helping Indians achieve greater economic freedom through improved credit health.Role:We're seeking a creative and dynamic copywriter with a passion for crafting compelling video ad scripts in Hinglish and Hindi, along with a knack for social media strategy; and experience in writing video ad copies for B2C / DTC brands. If you're a wordsmith who thrives in a fast-paced environment and is meticulous with an eye for detail; and can ensure error-free copies in harmony with the brand, we want to hear from you! This role will be instrumental in shaping our brand's voice and driving user growth across various platforms.Responsibilities: Video Ad Scriptwriting: Develop engaging and persuasive video ad scripts for performance marketing in Hinglish and Hindi, tailored to different target audiences and platforms. This includes conceptualizing storylines, writing dialogue, and ensuring scripts align with brand guidelines and marketing objectives.Content Creation: Write various content, including push notifications, SMS, in-app, WhatsApp comms, and other user-facing touchpoints. Work on social media captions, YouTube video scripts, blog posts, website copy, and other marketing materials as required.Research: Conduct comprehensive research on market trends to stay informed of industry developments. Stay up-to-date with the latest trends in content marketing, video advertising, and social media.Collaboration: Work closely with the marketing team and take complete ownership of your projects from inception to completion, collaborating seamlessly with design and video partners.Adaptability: Swiftly adapting to our ever-evolving narrative, quickly absorbing and aligning with our brand tonality and values.Requirements: Bachelor's/PG degree or equivalent experience in AdvertisingRelevant experience ranging from 1 to 5 yearsStrong portfolio of video scriptwriting, and social media content creation.Excellent command of Hindi; English & Hinglish; both written and spoken.Strong attention to detail and ability to meet deadlines.Portfolio showcasing video ad scripts and social media work.Ability to understand and communicate with 'Bharat' users.Bonus PointsExperience with video editing or productionFamiliarity with social media & SEO analyticsKnowledge of any other regional languageExperience in B2C space in the finance industry