Job Title

VM Head- Job DescriptionThe Visual Merchandising Head will lead the development and execution of visualmerchandising strategies to enhance brand presence, drive sales, and createcompelling in-store experiences.Responsibilities:● Develop and execute creative visual merchandising strategy to enhance brand presence, drive sales, and create compelling in-store experiences across all Kushals’ retail outlet stores.● Ensure that the strategic and creative vision of VM is aligned with brand objectives, target audience, and marketing plans.● Create innovative and visually captivating displays, window arrangements, and store layouts to showcase our jewelry products effectively.● Develop visual merchandising guidelines and creative styling direction for stores ensuring consistency in brand image, visual elements, and messaging.● Lead the visual merchandising strategy for new store launches, special events, and new product launches, ensuring alignment with brand objectives and retail goals.● Collaborate with cross-functional teams to plan and execute visual merchandising initiatives, considering sales trends and customer behavior. Coordinate with the retail team for creative window displays, installations, and in-store signage to maximize sales growth.● Conduct store visits to assess visual merchandising implementation, provide feedback, and improve display techniques.● Implement a comprehensive store visitation program to conduct audits of visual merchandising standards and practices across all retail outlets.● Manage the visual merchandising budget, control costs, and optimize resources.● Manage and lead a team of visual merchandisers, providing guidance, training, and feedback.● Track and analyze key performance indicators (KPIs) related to the visual merchandising team and make data-driven decisions to enhance performance.● Stay updated on industry trends, emerging visual merchandising techniques, and retail concepts.Candidate Profile:● Bachelor's degree in visual merchandising, marketing, fashion communication, retail management, or a related field.● 10-16 years of experience in visual merchandising, ideally in a leadership role.● Expert in Planogram, Display Strategies, Visual Navigation● Strong creative and artistic skills, with a keen eye for design and attention to detail.● A strong creative vision with an ability to conceptualize and implement innovative visual displays and store layouts. Have experience in store design and display fixtures .● Up-to-date with the latest trends in fashion, design, and retail merchandising to ensure the brand remains relevant and competitive.● Understanding of the diverse cultural nuances across India, which can influence consumer behavior and preferences, ensuring VM strategies are localized and resonate with the target audience.● Knowledge of inventory management, supply chain logistics, and the ability to coordinate with suppliers and vendors to ensure timely roll-out of VM materials and installations.● Proficient in using visual merchandising software and tools (Adobe Creative Suite-Photoshop, Illustrator, InDesign and 3D rendering software).● Excellent communication and interpersonal skills● Exceptional organizational and time management skills