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Job Title: Senior Performance Marketer – Google AdsLocation: Remote, IndiaExperience Level: SeniorIndustry: Digital Marketing / Performance MarketingTarget Market: Small and Medium Businesses (SMBs) – North AmericaAbout Us:We are a fast-growing digital marketing agency focused on helping small and medium-sized businesses in North America achieve exceptional results through paid media strategies. We're looking for a strategic and hands-on Senior Google Ads Expert who brings both leadership experience and deep technical expertise in scaling ad campaigns for US-based clients.Key Responsibilities:Lead the planning, execution, and optimization of Google Ads campaigns for SMB clients across diverse industries in the North American market.Manage and mentor a team of performance marketers, providing strategic guidance, training, and performance feedback.Collaborate with cross-functional teams (design, content, analytics) to align ad strategies with client objectives.Conduct deep-dive analysis of campaign data to uncover insights, improve performance, and maximize ROI.Drive strategic account growth through A/B testing, audience segmentation, keyword optimization, and ad copy development.Communicate directly with US clients, providing performance reports, strategic recommendations, and insights to enhance campaign results.Stay up to date with Google Ads platform updates, industry trends, and competitive landscape to ensure best practices.Requirements:5+ years of hands-on experience managing and scaling Google Ads campaigns, with proven success in lead generation and conversion optimization.Demonstrated experience managing and mentoring a high-performing team of paid media professionals.Strong portfolio of working with US-based clients, especially SMBs, with a deep understanding of their marketing behavior and customer acquisition funnel.Expertise in Google Ads tools, Google Analytics, Tag Manager, and conversion tracking setup.Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent communication skills to effectively liaise with clients and internal stakeholders.Ability to thrive in a fast-paced, client-focused environment with multiple priorities.Preferred Qualifications:Google Ads Certifications (Search, Display, Shopping, Video, etc.)Experience with landing page optimization tools (e.g., Unbounce, Instapage)Experience with CRM platforms and marketing automation tools (HubSpot, Klaviyo, etc.)Knowledge of US-based regulatory standards for digital marketing (TCPA, CAN-SPAM, etc.)Join us in helping North American SMBs thrive through data-driven, ROI-focused Google Ads strategies. If you're a leader who lives and breathes performance marketing and loves working with results-driven teams, we’d love to hear from you!