We are looking for a senior executive responsible for overseeing the commercial strategy and revenue generation for Advertalyst. As our CRO, you will align sales, marketing, product development, and customer success efforts to drive business growth and profitability. The role is part of the leadership team. You will be critical in ensuring the company is competitive in the market, that our offerings are well-positioned, and that revenue goals are met.Key Responsibilities1. Commercial Strategy Development & Execution: - Develop and execute a comprehensive commercial strategy that integrates sales, marketing, and customer success to maximize growth and market penetration. - Ensure that the company's commercial goals align with its overall business objectives, focusing on revenue generation, brand visibility, and customer satisfaction.2. Revenue Growth & Market Expansion: - Lead efforts to identify new revenue opportunities, including expanding into new markets or verticals (e.g., Real Estate, OTT, Education). - Oversee sales teams and ensure the business aggressively pursues leads and closes high-value deals. - Track and report on KPIs such as sales revenue, customer acquisition costs, and customer lifetime value.3. Relationship Building & Influence: - Build and maintain high-level relationships with CMOs and other senior executives within target industries, helping to open doors to key prospects. - Use personal influence and industry reputation to secure new clients, partnerships, and strategic collaborations. - Serve as a primary point of contact for large, strategic clients, ensuring they feel valued and that the business is positioned as a key partner in their advertising and marketing efforts.4. Sales Leadership & Team Collaboration: - Lead and mentor the sales team, ensuring they are equipped with the right tools, strategies, and support to drive sales success. - Collaborate with marketing teams to align product offerings with customer needs and market trends, optimizing go-to-market strategies. - Establish and maintain strong relationships with key stakeholders in the company, including marketing, product, and customer success teams, to ensure commercial strategies are aligned across all functions.5. Customer-Centric Approach: - Work closely with customer success teams to ensure clients receive exceptional service and that customer feedback is integrated into the company's strategic direction. - Help drive client retention and satisfaction by offering tailored solutions that meet the specific needs of each client. 6. P&L Responsibility: - Oversee the financial performance of the commercial side of the business, ensuring that revenue and profitability targets are met or exceeded. - Work with the team to ensure appropriate pricing strategies are in place and the company is maximizing its profitability.Qualifications:- Leadership Experience: 12-16 years of experience, currently in senior leadership roles, with significant experience in sales, marketing, and/or business development in the Brand/Advertising Industry.- Experience: You would have a background in ad tech or digital marketing, or brand management in general, with a deep understanding of the challenges brands face in areas like advertising spend optimization, campaign performance, and digital transformation.- Industry Influence: A well-known figure in the advertising industry who has strong, established relationships with senior executives (especially CMOs) in Real Estate, Automobile, Electronics, Consumer Apps, Mobile, OTT, Educational Institutions & Movie Production houses.- Strategic Vision: Ability to develop long-term strategies that drive revenue growth while also staying agile enough to capitalize on short-term opportunities.-Results-oriented: Proven track record in driving sales growth, market expansion, and revenue generation in competitive markets.- Innovative Mindset: Comfort with and passion for emerging technologies, particularly in AI, data analytics, and automation, which are crucial in the ad tech space.Key Characteristics We are Looking for:1. High-Level Influence: Your brand and reputation with CMOs and other high-level executives in our target industries. 3. Revenue Accounts: Should have handled upwards of 15Cr in Annual spending in accounts for Brands in Digital & OOH Spends.4. Leadership and Mentorship: Elevate our sales and marketing teams, providing the necessary leadership and mentoring to improve team performance and morale, leading to better sales results.5. Industry Recognition and Credibility: You will be seen as one of the faces of the company and will be part of driving the industry towards an AI-first direction, representing us in multiple forums.Perks:Fully Remote: Whether you prefer working in your pyjamas or a co-working space in Bali, our remote-first culture gives you the freedom to work from anywhere.Innovation: Get hands-on experience and leadership in driving truly AI-led innovation for the Advertising Industry.Career Growth: Accelerated career growth with success in the role. Soon, you could be taking over our International Expansion in North Asia & SEA markets.PS: If you think you are a fit for this role and challenge and that you would be the right hire irrespective of whether your background is in Marketing, Sales, or Strategy and believe that your number of years of total experience doesn't capture the work you have done, we would urge you to go ahead and apply for the job. We are looking for passionate and thought leaders who want to drive change and we understand at times the number of years of experience is not the right metric to judge you.
Job Title
Chief Revenue Officer