Job Title

Job Description:This role will provide insights on consumer segments for better understanding of consumer behavior and consumption patterns w.r.t. category and help in arriving at better GTM strategies and approach as well as development of sharper communication.Accountabilities: Insight ProjectsBenchmarkingExecutionPeopleStrategy & data analyticsPresentationbrand managementResponsibilitiesUncovering insights by organizing primary quantitative and qualitative research projects across end consumers, influencers and channel partners through external agencies to help curate meaningful solutionsUncovering insights by organizing primary quantitative and qualitative research projects across end consumers, influencers and channel partners through external agencies to help curate meaningful solutionsPlanning and execution and advisory projects by onboarding and monitoring performance of external agencies to ensure productivity, timeliness and quality of questionnaire, data and reportsDevelop strong relationships with internal stakeholders through high quality project delivery, responsiveness, and agile and clear communicationProviding insights for business & marketing campaigns. Analysing data to draw up segmentation & go to market approachPresent the research findings and insights to the internal stakeholder and translate data into meaningful insightsExecute marketing campaigns to increase brand awareness, engagement, and sales.Coordinate with cross-functional teams to execute campaigns on time.Requirements, Skills & CompetenciesQualifications:MBA (Marketing) from Tier-1/2 institute8-12 years of market research experienceA proactive and positive attitude to learningSelf-discipline and motivationExcellent teamwork and problem-solving skillsAdvanced analytical and numerical skillsSolid understanding of research design, research methodologies, sampling, questionnaire design Excellent written, oral and electronic communication skillsStrong skills in excel and PowerPointProject Types Brand TrackUsage & Attitude researchAd evaluation-