Job Title

JOB OVERVIEWThis role is to further the reach and awareness of the corporate brand, Duville Estates, the residential sub brands under Riverdale and the commercial brand under Melava.We are looking for a creative, innovative, highly driven exponent of content and social media marketing with about 4-5 years of experience in consumer-focused internet brands.JOB DESCRIPTIONDevelop and co-author / build a comprehensive social media strategy that accommodates planned strategic and spontaneous content that resonates with buyers across all key social platforms driving engagement and growth.Work in tandem with the agency to ensure a judicious mix of relevant content for all stakeholders across social touch points. Be able to spot and recognize genuine engagement possibilities to make conversation that has high relevance.Create visibility across different genres of content that gets all stakeholders to appreciate the brand.Build and nurture relationships with existing clients. Take ownership and responsibility for driving the referral and loyalty programsContinually grow the brand franchise socially and monitor the reach of the creative campaign for higher engagement to drive measurable resultsManage all social media accounts ensuring creative and strategic alignment with broader marketing objectivesMonitor and share insight on the latest social media trends and adapt to the communication approachEXPERIENCE / QUALIFICATION / BACKGROUNDShould have an overall experience of about 4-5 years, all of which should have been spent in building brand conversation online to extend reach organically.Should have a Master’s degree or certification in Digital Marketing or a Bachelor’s degree with a major in marketing along with certified credits acquired though online certifications. Relevant experience in managing digital communication channels and social handles driving digital engagementHighly collaborative work nature and a passion for people engagement and spontaneous capture of important engagement eventsEXPERIENCEShould have an overall experience of about 4-5 years of proven experience as a social media strategist Should possess a strong understanding of social media platformsCreative strategist with a passion for being able to spot and unearth a creative idea