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Job Title


Digital Marketing Expert


Company : Castellan Real Estate Partners


Location : Ghaziabad, Uttar pradesh


Created : 2025-04-14


Job Type : Full Time


Job Description

Job Title: Digital Marketing ExpertLocation: RemoteExperience Required: Minimum 2–3 years Work hours: Eastern Standard Time Zone About the RoleWe are seeking a dynamic and result-driven Digital Marketing Expert to join our growing team. The ideal candidate should have a strong background in content creation, TikTok marketing, SEO/SEM, and performance marketing, along with hands-on experience in using Meta Pixel, Google Trends, Google Analytics, and creative design tools like Figma and Canva.Key ResponsibilitiesDevelop and execute strategic digital marketing campaigns across multiple platforms.Create and manage engaging content for social media, especially short-form video for TikTok, Instagram Reels, and YouTube Shorts.Optimize website and landing pages for SEO and SEM to improve visibility and traffic.Implement and monitor Meta Pixel and tracking codes to optimize conversions.Analyze market trends using Google Trends and performance data from Google Analytics to drive growth.Collaborate with design and product teams using Figma for UI/UX inputs.Create visually appealing creatives for campaigns using Canva or other design tools.Monitor and improve performance marketing KPIs such as CTR, CPC, CAC, ROAS, etc.Stay up-to-date with emerging digital tools, trends, and platform updates.Preferred Skills & ToolsProficiency in tools like Google Ads, Meta Ads Manager, Google Analytics, TikTok Ads ManagerSEO tools: Ahrefs, SEMrush, Moz (optional but a plus)Content creation & video editing: CapCut, Canva, Adobe Creative Suite (optional)Design & prototyping: FigmaFamiliarity with A/B testing, funnel optimization, and retargeting strategiesEligibility & RequirementsMinimum 2–3 years of hands-on experience in digital marketing rolesA strong portfolio or case studies demonstrating impactful marketing campaignsExcellent communication and analytical skillsAbility to work in a fast-paced, collaborative environmentExperience in U.S. real estate family rental or LIHTC (Low-Income Housing Tax Credit) marketing is highly desirable