Job Title

Position: Social and Digital Marketing ManagerExperience- 5 to 8 yearsLocation- Corporate Office, New Delhi, DelhiSEOManage SEO to improve website ranking and organic trafficPlan and execute regular Content Marketing to build healthy backlinksSEM: Lead Generation & NurturingPlan, execute and manage lead generation campaigns using LinkedIn, Facebook, Instagram, YouTube and Google Ads.Work closely with the admissions team to optimize conversion rates.Set up and track lead nurturing email campaigns to guide prospective parents through the admission process.A/B test ad creatives, landing pages, and email campaigns to optimize conversion.Implement UTM tracking and heatmaps for better website and campaign analysis.Benchmark against competitor performance to identify areas for improvement.WebsiteMaintain website hygiene with regular audits, updates, fresh content and suggest enhancements.Monitor website performance using Google Analytics, Google My Business & Search Console.Social Media: Content StrategyDevelop a content calendar aligned with academic cycles, events, and marketing goals.Ensure all content is aligned with the brand voice, tone, and objectives.Repurpose content across platforms to maximize reach and engagement.Leverage AI tools and analytics to optimize content performance.Online Reputation ManagementActively monitor comments, messages, and reviews on all digital platforms.Manage and improve the school’s online reputation on Google Reviews, Quora, and other educational forums.Address negative feedback professionally and effectively to protect the brand image.Reports & Data AnalyticsPrepare monthly reports on SEO, Website Performance, SEM Campaigns, Social Media Growth, and other digital marketing activities to monitor performance and suggest enhancements.Collaborate with internal teams and external agencies to align marketing efforts.Research and stay updated on the latest digital strategies and trends.Package: 8 to 10 LPA*would not be a limiting factor for exceptional candidates*