Job Title: Senior Performance Marketer – Meta AdsLocation: Remote IndiaIndustry: Digital Marketing / Paid SocialTarget Market: Small and Medium Businesses (SMBs) – North AmericaAbout Us:We are a results-driven digital marketing agency helping small and medium-sized businesses across the US scale their online presence and customer acquisition efforts. We’re seeking a Senior Performance Marketer – Meta Ads with a strategic mindset, proven leadership experience, and deep expertise in driving growth through Facebook and Instagram advertising for US-based SMBs.Key Responsibilities:Plan, manage, and scale high-performing Meta Ads (Facebook & Instagram) campaigns focused on lead generation and ROI for US-based SMB clients.Lead and mentor a team of paid social specialists, overseeing performance, professional development, and workflow efficiency.Collaborate with creative, copywriting, and analytics teams to ensure ad creatives and messaging align with campaign goals.Analyze campaign performance to identify trends, optimize targeting, and continuously improve key metrics such as CTR, CPL, CPA, and ROAS.Own the strategy and execution of full-funnel paid social campaigns, including prospecting, retargeting, and nurturing.Provide regular client-facing performance reports, insights, and strategic recommendations tailored to North American market dynamics.Stay ahead of Meta platform updates, algorithm changes, and emerging trends to maintain a competitive edge.Requirements:5+ years of hands-on experience running and scaling Meta Ads campaigns, preferably in the B2C and SMB segments.Proven track record of managing a performance marketing team with measurable results and leadership impact.In-depth understanding of US market behavior, especially small business customer personas and buying journeys.Strong command of Meta Ads Manager, Events Manager, Pixel setup, offline conversions, and attribution modeling.Exceptional analytical skills and data-driven decision-making capabilities.Outstanding communication and presentation skills, with experience in client-facing roles.Ability to manage multiple projects and clients simultaneously in a fast-paced, performance-focused environment.Preferred Qualifications:Meta Blueprint CertificationsExperience with funnel-building and landing page optimization tools (e.g., ClickFunnels, Leadpages)Familiarity with CRM tools like HubSpot, ActiveCampaign, or GoHighLevelExperience working in or with US-based digital agenciesJoin our mission to transform the growth journey of SMBs in North America through innovative and scalable Meta Ads strategies. If you're a performance marketer who thrives on challenge, leadership, and client success—we’d love to meet you!
Job Title
Senior Performance Marketer – Meta Ads