Job Title

We are seeking a strategic and results-driven Email Marketing Lead to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing our email marketing campaigns to drive customer engagement, retention, and conversion. If you thrive in a fast-paced environment and are eager to make a measurable impact, we’d love to hear from you!Key ResponsibilitiesCustomer-Centric Campaigns:Identify customer pain points and ideate innovative solutions to enhance user experiences.Develop and execute user-driven campaign strategies informed by ongoing insights.Monitor and analyze email performance metrics, with a focus on audience segmentation, list ingestion, and automation accuracy.Implement anomaly detection procedures to maintain email deliverability and operational continuity. Personalization at Scale:Harness marketing automation, behavioral data, and ML-based techniques to craft highly personalized, scalable email marketing experiences.Experimentation & Optimization:Design and implement iterative testing plans to improve campaign effectiveness continually.Analyze trends and extract actionable insights to refine strategies and share learnings organization-wide.Data-Driven Growth:Drive key performance metrics, including MQLs, SQOs, pipeline, and revenue.Report performance metrics on a regular cadence and optimize campaigns to exceed targets.Cross-Functional Collaboration:Build strong relationships with senior leaders across product, engineering, compliance, marketing, and partner teams to ensure alignment between email marketing and broader business goals.Influence cross-functional roadmaps and strategies to integrate email marketing needs into product, marketing, and technical initiatives.QualificationsExperience:10–15 years of expertise in email marketing, with at least 3 years in a leadership role.Proven experience designing and executing data-driven email marketing strategies at scale.Technical Expertise:In-depth understanding of email technology, including webhooks, APIs, and ETLs.Strong ability to articulate and manage technical requirements with Product, Engineering, and Data Science teams.Analytical Acumen:Advanced analytical skills to interpret data trends and derive actionable insights for continuous optimization.Expertise in driving experimentation roadmaps to achieve measurable improvements.Industry Knowledge:Deep understanding of the email landscape, including deliverability, privacy regulations (e.g., GDPR, US Privacy policies), and growth marketing concepts such as attribution and incrementality.Leadership Skills:A self-starter with the ability to manage both strategic initiatives and tactical workstreams with minimal oversight.Why Join Us?Competitive Rewards: Industry-leading compensation and benefits package.Career Growth: The opportunity to lead and scale a global email marketing charter.Prestige & Impact: Collaborate with one of the most respected names in the US Startup ecosystem, driving meaningful business outcomes.