Job Title

Role Overview:Are you the wordsmith who can make a push notification feel like a personal high-five? Do you have a knack for crafting quirky, engaging copy that makes users click before they even realize it? We’re looking for a Creative Content Writer – CRM & Notifications to write compelling, fun, and action-driven messages across push notifications, emails, and WhatsApp campaigns.If you can turn a simple alert into an irresistible call to action (without sounding like a robot), this role is for you!Location: Mumbai/Delhi and Chennai/HyderabadKey Responsibilities:1. Craft Killer Copy for Notifications & EmailsWrite quirky, engaging, and conversion-driven copy for push notifications, emails, and WhatsApp messages.Develop messaging that feels personal, timely, and impossible to ignore.Ensure every notification reflects the brand’s voice while driving user action.2. Optimize for Clicks & EngagementExperiment with A/B testing to find what makes users click.Monitor performance and tweak copy to boost open rates, CTRs, and conversions.Stay ahead of trends in digital communication to keep content fresh and engaging.3. Campaign Execution & AutomationConceptualize and execute engaging email, push notification, and WhatsApp marketing campaigns.Work with CRM tools like MoEngage, CleverTap, or similar platforms to automate and optimize messages.Segment audiences and craft personalized copy for different user groups.4. Collaboration with Marketing & UX TeamsPartner with designers, marketers, and product teams to enhance user journeys with impactful messaging.Brainstorm creative ideas for campaigns that keep users hooked.Why Join Us?Be the voice behind impactful customer communication that actually gets noticed.Work in a fast-paced, creative environment where ideas matter.Shape how millions of users engage with our brand through smart, witty, and effective messaging.If you believe a well-crafted notification can brighten someone’s day (or at least get them to click!), we’d love to hear from you!