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Company: Ruhe India Location: Nsp - Netaji Subhash Place Experience: 5+ years Industry: Sanitaryware / Bath & Kitchen Fittings / E-commerce About Ruhe India: Ruhe India is a fast-growing brand in the sanitaryware and kitchen fittings industry, offering high-quality, innovative, and durable products. As we expand our market presence, we are looking for a Brand Manager to drive brand growth, digital engagement, and customer loyalty. Role Overview: As a Brand Manager at Ruhe India, you will be responsible for brand positioning, digital marketing, product launches, and customer engagement strategies. You will play a key role in enhancing brand visibility, driving sales, and ensuring a strong presence in both B2B and B2C markets. Key Responsibilities: • Develop and execute brand marketing strategies to enhance market presence and customer engagement. • Conduct market research and competitor analysis to identify growth opportunities. • Oversee product positioning, pricing strategies, and promotional campaigns to drive brand performance. • Manage digital marketing initiatives, including social media, content marketing, SEO/SEM, and e-commerce branding. • Collaborate with sales, distribution, and e-commerce teams to align brand strategies with business goals. • Lead advertising, PR, and media planning efforts to maximize brand reach. • Drive successful new product launches, ensuring strong branding and market penetration. • Work with creative teams to develop marketing materials, packaging, and brand assets. • Build and manage relationships with agencies, vendors, and influencers. • Monitor brand performance metrics, analyze campaign effectiveness, and optimize marketing efforts. Key Requirements: • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. • 5+ years of experience in brand marketing, preferably in sanitaryware, kitchen fittings, or e-commerce. • Strong expertise in brand strategy, market research, and digital marketing. • Knowledge of consumer behavior, industry trends, and competitive analysis. • Experience managing marketing budgets and executing impactful campaigns. • Proficiency in marketing tools, analytics platforms, and CRM software. • Excellent communication, analytical, and project management skills. • Ability to work cross-functionally and lead teams effectively. Preferred Skills: • Experience in both B2B and B2C marketing within the sanitaryware segment. • Knowledge of e-commerce, influencer marketing, and performance marketing strategies. • Strong creative thinking, problem-solving, and leadership abilities. Why Join Ruhe India? • Be part of a fast-growing and innovative brand. • Work in a dynamic and collaborative environment. • Drive impactful marketing strategies in the sanitaryware and e-commerce space. If you’re passionate about brand building, digital marketing, and market expansion, we’d love to hear from you!