Job Title

Vice President, Worldwide MarketingMinimum RequirementsDeep interest in digital assets, blockchain technologies, stablecoins, and the metaverse.Proven expertise in Marketing Strategy, Brand Development, and Departmental Leadership—especially in the context of fast-evolving digital and decentralized ecosystems.Prior experience working with advertising agencies or within crypto/financial organizations.Full professional fluency in English is mandatory.About the RoleWe are building a trusted and scalable financial network, aimed at delivering a next-generation digital dollar to billions of people globally. In this mission, brand and storytelling are central to how we shape perception, build trust, and activate audiences.As the Vice President of Worldwide Marketing, you will lead the development and execution of a world-class brand and marketing strategy for our stablecoin and associated products—integrating traditional and web3-native channels across global markets.This is a senior strategic role with end-to-end ownership of the marketing vision, storytelling frameworks, brand evolution, and executional alignment across cross-functional and cross-border teams. You will also be a thought leader internally and externally, helping elevate the profile of our brand and partners in the digital asset ecosystem.What Is the Purpose of the Role?This role exists to own the day-to-day marketing and brand strategy needs for a core set of clients and projects—translating business objectives and cultural relevance into compelling strategic deliverables. Your work will inform product storytelling, media activations, community engagement, and thought leadership.You will:Guide customer- and business-centric insights, shaping foundational creative briefs.Drive strategy across the entire marketing ecosystem, from brand voice to performance channels.Act as a strategic bridge between client partners, the ONER network, and creative collaborators.What You’ll Be DoingStrategic LeadershipOwn global brand strategy and lead integrated marketing plans across digital and offline touchpoints.Partner closely with cross-functional teams including Product, Creative, Communications, and Growth to ensure brand consistency and market impact.Deliver high-level market positioning, messaging architecture, and go-to-market frameworks.Develop and manage relationships with agency partners and media firms to ensure brand integrity and campaign effectiveness.Creative Strategy & ExecutionTranslate insights into breakthrough creative briefs that unlock bold and differentiated ideas.Maintain deep awareness of emerging platforms, cultural trends, and storytelling techniques relevant to web3 audiences.Work closely with social, research, and community teams to ensure our narrative adapts across regions, formats, and evolving channels.Innovation & Brand DevelopmentDefine and elevate our brand voice and visual identity in line with our mission and values.Explore innovative formats—AR, VR, on-chain media, tokenized content—to shape how the next generation interacts with digital money.Oversee thought leadership and brand activation opportunities in high-profile spaces.What We’re Looking ForMust-Have12+ years of experience in marketing or brand strategy roles, including senior agency or in-house leadership.Extensive experience in digital marketing ecosystems, including web, social, performance, and integrated media campaigns.Exceptional presentation and storytelling skills; a natural communicator who can translate strategy to executive audiences.Proven track record of big thinking, innovation, and creative risk-taking.Deep curiosity about emerging tech—web3, DeFi, NFTs, stablecoins, and digital culture.High emotional intelligence and ability to collaborate cross-functionally and cross-regionally.Comfortable working in fast-paced, ambiguous environments with shifting priorities.Nice-to-HaveExperience working with or in multinational companies, particularly in the finance or crypto sectors.Practical knowledge of crypto tooling—wallets (MetaMask), DEXs, staking, and community protocols.Understanding of financial systems, CEXs, and asset management.Ability to develop and coach teams with strong financial and strategic acumen.Prior experience working on or with open-source, community-led, or decentralized projects.