Job Title

JOB OBJECTIVE In charge of efficient management of the MICE sales team in order to meet the Retreat’s brand positioning & business objectives. Assist Head of Sales and Marketing to develop Retreat/ Brand Sales & Marketing vision, and departmental and Retreat Strategy Development, in line with the overall Vision, Positioning and Strategy of the Retreat. Plays a strategic role to innovate, recommend, develop, and implement strategies to achieve brand positioning, maximize sales revenue and ensure guest satisfaction. To strive for excellence both in terms of organizational profitability and creation of a congenial work culture. Strategic (Direct ownership) Assist Head of Sales and Marketing in designing business strategy for positioning, maintaining / improving the revenue generation and RevPAR of the Retreat. Stay updated in changing wellness trends to stay competitive in the business. Leads and manages all day-to-day activities related to the sales function with a focus on building long-term, value-based guest relationships that enable achievement of retreat sales objectives, to develop strategies to maximize Revenue, profitability and grow market share. Actively up-sells each business opportunity to maximize revenue opportunity. Achieves personal and team related revenue goals. Ensures business is turned over properly. Responsible for driving guest loyalty by delivering service excellence throughout each guest experience. Functions as the strategic business leader of the Retreat's Sales Department and is responsible for property reactive sales. Must introduce 25 new guests every year and drive a 15% revenue growth over previous year. Strategic action plan for off season and weekdays events. Operational (Collaborative role) As a key Retreat leader, relates to and advocates Shillim Institute to facilitate positive action in the areas of conservation, sustainability and healing. In all operational aspects, encourages and practices wellness and sustainability principles. Responsible for development of the Retreat-level tactical sales plans and sales plans specific to the wellness market segment to support and update action plans and financial objectives on a quarterly basis. Is responsible for property proactive account sales and segment sales, local and social catering sales, business travel sales, reservation sales and destination sales. Responsible for achieving revenue goals, guest and associate satisfaction and the financial performance of the department Analyzes the Sales force client engagement along with the team. Liaises with the credit manager to review the credit status. Analyses the competition information along with Head of Sales & Marketing & team for effective pricing of the Retreat. Promotes leisure packages in the corporate segment and blitz key guests and major source markets also participate in major trade shows. Leads, motivates and mentors the MICE Sales team, driving to achieve the retreat and brand objectives. Monitors all operational activities of the department. Conducts meetings for the entire MICE Sales team to ensure effective & synchronized approach for the achieving the targets. Maintains external public relations designed to gain increasing acceptance of the Retreat, within the Wellness/ Retreat industry and community in general in line with Organizational policy. Ensures organizational policies and procedures are implemented. Develops a comprehensive market-mix guideline and ensure sales as per those targets. Analyses the guest feedback system, & audits scores for related functions (Reservations, Catering Sales) and allied departments and develops improvements/innovations and ensures they are implemented. Maintains professional, close contact with guests, guests and competition and incorporate recommended changes in services and amenities. Financial Reviews PACE performance and implements plans to increase the business on books status. Suggest remedial plans where required. Designs and implements special initiatives for key accounts - monitors productivity from those accounts. Ensures information on the distribution channels is timely and accurate. Reviews regularly with Revenue Manager and helps maximize yield. Ensures target sales / revenue achievement by constantly monitoring and updating key performance indicators. Provide information and inputs for preparation of Marketing Plan. Monitors the accounts receivable status and helps finance department in recovering the out standings. People (Direct Ownership) Sets goals and expectations for direct reports. Coaches team towards meeting and exceeding the goals. Conducts periodic performance reviews and annual performance appraisal based on the set guidelines. Helps to identify HIPO(High-Potential) employees and implements means to develop and retain them as part of succession planning for key positions. Personally, coaches’ executives in Sales Management skills. Organizes, attends, and ensures Cross-training in all Guest Service Areas. Keeps the entire sales and marketing team updated on the latest sales trends & knowledge of the business of the accounts they are handling External Interfaces Guest Local community heads Government Officials Internal Interfaces General Manager Head Sales and Marketing Team Members Head of the Departments Corporate Sales and Revenue Team Desired Knowledge and Experience Qualification MBA in Sales and Marketing/ Hotel Management. Experience Total years of experience of 10-12 years of which 2 years of hands-on leadership experience in a leadership or management capacity. Preferable : Prior experience of having worked in a successful wellness destination.