Job Title

Kindly read the below details :Role : Lead Digital MarketingExperience : 5-10 yearsMode : Work from office (WFO) (5 days)Note : People needed from Quick service restaurants, F&B or retail industryJOB DESCRIPTION : Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and paid Social media.Lead and manage the company's website coordinating with the IT team and other internal stakeholders.Create a Content plan for the website and the PWA with internal and external partners.Work with the Digital AoR once onboarded to establish and execute a digital & social media marketing strategy to distribute contentMaintain consistent brand messaging across all social channels.Identify, analyse, and measure trends and content to assess how well itʼs performing and optimize user experience.Create and maintain an editorial calendar to deliver targeted content.Research, track, and analyse consumer behaviour, trends & implement research into digital marketing campaigns.Prepare reports and analytics on the overall performance of marketing campaigns, including ROIs and KPIs.Collaborate with the commercial team to brainstorm new and innovative growth strategies for online.Develop and monitor campaign budgets.Stay up to date on the latest social media trends, and implement them across all digital properties.EXPERTISE AND QUALIFICATIONSExperience of working in a Digital Agency would be a definite advantage.Experience of executing a content & API integrated B2C website.Proven success in developing Digital marketing plans and campaigns.Excellent written and verbal communication skills.Thorough experience with SEO and SEM strategy and keyword researchUnderstanding of website analytics tools, such as Google Analytics.Strong project management, multitasking, and decision-making skills.Experience with marketing automation