Join our team to build impactful email campaigns that connect with our audience, driving engagement and loyalty at every touchpoint. If youre passionate about crafting retention strategies that inspire and deliver results, wed love to hear from you!ABOUT THE JOBThe Email & Retention Specialist will play a key role in deepening Mikutas relationship with our customers through thoughtful and engaging email marketing and automation strategies. You will own the email channel, working primarily within Klaviyo, to create, execute, and optimise campaigns that resonate with our diverse, international customer base. Additionally, you will lead a communication program for store buyers, supporting Mikuta''s omnichannel strategy to ensure a consistent brand experience both online and offline.Key Responsibilities:Email Marketing and Campaign Execution: Plan, create, and send all email campaigns, including product launches, sales events, and newsletters, in line with Mikutas brand voice.Email Automation & Lifecycle Marketing: Manage and optimise automated email flows (welcome, abandoned cart, post-purchase) to drive conversions, repeat purchases, and long-term loyalty.Store Buyers Communication Program: Develop and execute a communication strategy for store buyers to keep them informed about new collections, store events, and promotions, leveraging Mikutas omnichannel approach.Customer Segmentation: Build and maintain audience segments in Klaviyo based on behaviour, purchase history, and engagement, creating personalised communications that resonate internationally.International Strategy: Tailor email and CRM strategies to engage customers in key markets, with a particular focus on the US and Europe considering cultural nuances and market preferences.Content and Copywriting: Craft compelling subject lines and email copy that aligns with Mikutas tone, driving engagement and reflecting the brands aesthetic in all markets.Content Collaboration: Work closely with the content team to brainstorm and create original, on-brand communication plans that effectively connect with our global audience.Data-Driven Analysis: Take a data-driven approach to measure and analyze campaign performance, using insights to refine targeting, optimize campaign effectiveness, and drive decision-making.ABOUT YOUStrong experience in CRM, email marketing, or related roles, ideally within fashion, lifestyle, or e-commerce brands.Technical Skills: Proficiency in Klaviyo is a must, with experience in creating automation flows and customer segmentation.Analytical Skills: Strong data-driven mindset, with the ability to interpret metrics and use insights to inform strategies and optimize performance.Copywriting: The ability to write compelling copy in English (German is nice to have).Brand & Content Orientation: Strong understanding of brand communications, with a natural eye for impactful content and design.Creativity and Attention to Detail: Exceptional writing and proofreading skills, with the ability to craft engaging and on-brand content.Adaptability: Comfortable working in a fast-paced, evolving environment as Mikuta expands into physical retail.Omnichannel & International Awareness: Understanding of omnichannel strategies and the ability to tailor CRM approaches for international markets, particularly the US.APPLY FOR THE JOBJoin the MIKUTA team and help define the next chapter of our fashion story. Apply now and be part of a team that values creativity and meaningful customer experiences. We are looking for someone who lives and breathes the MIKUTA spirit. Take a moment to explore our Instagram and website for a glimpse into our world. When applying, please share a brief note on why you feel youre the perfect fit for MIKUTA. We cant wait to hear from you! #J-18808-Ljbffr
Job Title
Email & Retention Specialist