Lunar X is seeking a Head of Music to spearhead its music vertical that boasts 100 million monthly streams. This role is responsible for all music operations on Lunar X''s ambient and lofi brands, including leading creative initiatives to ensure long-lasting, high-quality brands, leading marketing efforts from user-generated content to paid media, identifying and producing top-tier music with producers, and building an engaged community around the brands. The Head of Music will lead a next-generation digital label with 100 million monthly streams on Spotify, developing it into a multimillion-dollar business.You''ll own and optimize our music operations, ensuring an exceptional listener experience. Key responsibilities include driving growth by exploring new genres and passive listening use cases (e.g., studying, gaming, coding), developing innovative promotional strategies across paid and organic channels, and forging partnerships with DSPs, producers, and other creators in the ecosystem. You''ll create virtual music artists that resonate with existing and new fans while driving commercial success through data-informed decisions and streamlined operations.This role is ideal for an entrepreneurial spirit motivated to shape the future of ambient and lofi music and its presence on streaming platforms. The ideal candidate has strong stakeholder and project management skills, eager to drive all aspects of creating successful virtual artists. To excel in this position, you''ll need a deep understanding of lofi communities, familiarity with performance marketing, and knowledge of music distribution and playlist scaling. You''ll develop a roadmap to elevate various virtual artists and create a comprehensive strategy for the coming year and beyond. Throughout this process, you''ll ensure an exceptional listener experience remains at the forefront of all initiatives.This is a full-time, hybrid role out of our Berlin office. The role offers a competitive salary and bonus, based on years of experience and location. Reporting to the SVP Operations at Lunar X, you''ll work closely with Theorist and Lunar X leadership.Key responsibilitiesDeep Music Understanding:Comprehensive knowledge of the music industry''s workings, including awareness of trends, risks, opportunities, and how to capitalize on them.Familiarity with Digital Service Providers (DSPs)especially Spotify, Apple Music, and YouTubeand music monetization strategies.Expertise across music production (commissioning music), distribution (via our distributor RouteNote), and brand building & promotion (scaling virtual artists and brands through organic and ROI-focused paid campaigns).Brand Building & Promotion Strategy:Develop enduring music IPs and cultivate engaged communities from the ground up.Track and optimize key performance indicators (KPIs) such as return on ad spend (ROAS), click-through rate (CTR), and cost per acquisition (CPA). Refine audience targeting and customer journeys based on performance analytics.Utilize data-driven insights to streamline workflows and enhance cross-channel marketing initiatives.Manage and fine-tune performance marketing campaigns for optimal results.Keep pace with emerging digital marketing trends to implement innovative strategies and maintain a competitive edge.Music Production Management:Manage relationships with B2B partners and oversee the music commissioning process, providing creative direction and feedback on key musical elements, including melody, harmony, and composition.Negotiate contracts with composers and producers, ensuring alignment with budget constraints and project timelines.Coordinate the music production pipeline, working with internal teams and external freelancers to ensure seamless execution from concept to final delivery.Release Management & Distribution:Manage the release process, ensuring timely and precise delivery of music to Digital Service Providers (DSPs) like Spotify, Apple Music, and YouTube Music.Use insights on streaming economics to strategically position releases, maximizing visibility and revenue through various promotional channels.Regularly analyze streaming performance data to identify trends, refine future releases, and create reports for the Lunar X management team.Business Acumen:Oversee the music division''s profit and loss (P&L) statement and manage budgets, making informed, data-driven decisions to optimize marketing and production performance.Analyze campaign performance and streaming metrics to provide actionable insights and adapt strategies that align with business objectives.Ensure financial integrity and regulatory compliance across all projects and initiatives.Foster strong communication across internal teams to ensure timely project completion and alignment with overall business goals.Collaborate with international teams on key music initiatives (e.g., with the Theorist team on LoreFi), ensuring seamless coordination and execution.Implement efficient KPI tracking systems in partnership with the data and finance team.Monitor industry trends in music, streaming platforms, and digital marketing, implementing innovations to enhance operational excellence & profitability.Regularly attend industry events and pursue professional development opportunities to stay current with relevant knowledge and skills.What you add to our crewComprehensive understanding of the music industry, including production, distribution, brand building, promotion, and monetization strategies.Proven track record in managing ROI-focused marketing campaigns, with expertise in running and optimizing paid campaigns, preferably in the music or digital media sectors.Expertise in building music brands, including brand development, awareness campaigns, listener retention strategies, and innovative approaches.In-depth knowledge of Digital Service Providers (DSPs)especially Spotify, Apple Music, and YouTubeincluding release management and revenue optimization strategies.Strong passion for and understanding of the music industry, its evolving trends, and diverse communities.Experience in music commissioning and supervision, with the ability to provide expert feedback and guidance on creative projects.Proficiency in music and marketing tools (e.g., Spotify for Artists, Meta Business Manager, TikTok Ads Manager, Google Analytics) and the ability to translate data insights into actionable strategies.Strong financial management skills, including P&L management and strategic decision-making that balances creative and commercial interests.Robust commercial acumen, with experience in budgeting, setting and achieving revenue targets, and driving overall profitability.Excellent stakeholder management, project management, and problem-solving skills, with the ability to manage tight timelines.Outstanding communication and leadership skills, with a proven ability to manage cross-functional teams in a fast-paced environment.Fluency in written and spoken English; additional languages are a plus.What it''s like to be a part of our teamCompetitive compensation, health benefits, 401(k) retirement programOpportunity to build and grow one of the most exciting apparel brands in the creator economyDynamic, community-focused work environment with a multitude of stakeholders and opportunity to flex your creative and analytical musclesCollaboration with our production teams on setting up landmark industry events such as our creator fashion show Creators in FashionWork with one of the most well-known and trusted brands in the digital ecosystem and an AAA teamLunar X is a future-forward media company that invests in digital-first content brands to elevate them into globally loved franchises. We believe that the most successful content brands of the future will emerge not from boardrooms but from creators who are able to expand their reach and transcend their platforms, to better connect with the communities who love their work. Lunar X partners with creators by providing access to capital, entrepreneurial excellence and global networks - with the aim of delivering content and experiences that are educational, innovative and entertaining. #J-18808-Ljbffr
Job Title
Head of Music