Director of Global Public Relations (m/f/d)Looking for a PR rockstar to join our team and tell the world about our beautiful brand. The right candidate will lead the the global PR strategy of the Design Hotels brand across all markets (AMERS, EUROPE, APEC). The role is based in either BERLIN or LONDON office. Design Hotels is a collection brand of 300 boutique hotels globally founded 30 years ago and owned by Marriott International.This leadership role will be instrumental to increase global brand awareness and consideration among two critical communities: (B2B) potential new hotel owners and trade, as well as (B2C) the wider consumer community who aspires to stay at member hotels whilst they travel. This position will also oversee the PR services that support our member hotels, as part of the brands internal agency service.The role will work very closely with the internal and external stakeholders, and day-to-day with members of the brand team, including Brand Marketing, Community Engagement, and Partnerships, as well as PR & Corporate Communications for Marriott International. This person will work very closely with senior brand spokespeople to ensure messaging is clear and interviews are consistent to publish brand news.The Director of Global PR will manage a strong team of 4,across multiple markets, to set strategy, achieve high-impact goals and hit the PR services financial targets. The right candidate will have a deep understanding of the culture and media landscape in the U.S. (AMERS) as well as Europe; knowledge and experience working with APEC is strongly preferred.Key Areas of Focus:Positioning of the brand as the leading travel and hospitality brand within the global media community.Setting the annual global PR strategy for the brand, with a focus on cultural relevance, thought leadership and media relations in key growth marketsDeveloping a strategic framework for all messaging to share with internal and external stakeholdersSecuring speaking opportunities and media interviews for brand spokespeople as a means to continue to tell the story of Design HotelsLeveraging community and owner activations to further engage global mediaWorking closely with the respective teams at Marriott International to coordinate PR strategies and and find storytelling synergies.Responsibilities:Brand:Develop talking points and briefing documents for brand spokespeopleMaintain and build relationships with global media both B2C and B2B side of Travel, Hospitality and LifestyleOversight of all outgoing press-releases and PR communications, responsible for the accuracy, integrity and efficiency of the contentLiaise with Marriott International team, explore further connection and joint PR opportunities with Marriott International and integrate in the annual PR plan;Collaborate with colleagues at Marriott to understand longer-term strategic opportunities and create a 3 year strategyShare PR highlights and progress with internal and external stakeholders on a regular basis.Establish PR metrics and track measurementCraft, monitor and maintain messaging for the brand spokepeople for social channels such as LinkedInManage any crisis communicationsTeam leadership:Lead, train and develop current and future PR team and internsManage the PR team with comprehensive and clear development goals and plans for each team memberServices:Review and critically assess all core PR tools & processes in place and build a strategy to improve those for greater efficiencyDeepen PR & Communication relationships with key accounts on the hotel side thorough in-depth review & evolution of the current set of PR services & activitiesMaximize PR revenue by active acquisition of new clients and development of new PR products to offer to hotelsRequirements:Masters or higher degree in PR, communications, journalism or related fieldAt least 10 years of PR experience in consumer brand building (or equivalent PR agency experience with an in-depth lifestyle credentials), including global workPrevious extensive experience of team management across multiple marketsPrevious solid experience of P&L managementExtensive experience in multiple stakeholder management in Communications & PR, including integration or consolidation communicationsIn-depth understanding of Brand and Corporate stakeholder and processes and, ideally, PR with experience in bothExtensive personal media network in Travel/Hospitality/Design/Lifestyle verticalsSkills and Knowledge:Excellent writing, communication and organizational skillsKnowledge of the media landscape (travel, design, architecture, lifestyle & luxury goods)Native English speaker, fluency in at least one additional European language preferredTrack record of achieving significant growth in media traction and PR activitiesAbility to form strong partnerships both in and outside of the organization.Ability to work independently and to undertake supervisory responsibilities as needed.About Design HotelsDesign Hotels GmbH (www.designhotels.com) is a full-service hospitality consultancy, offering customized services to its member hotels. Under the brand Design Hotels the company represents and markets a curated selection of currently more than 300 luxury hotels in over 60 countries. These member hotels are independently owned but united by a commitment to individuality, progressive design, and cultural authenticity. Design Hotels embodies the most advanced ideas in the hospitality industry and offers discerning travelers new opportunities and inspiration for both a more conscious travel and lifestyle.The company has its headquarters in Berlin and branches in Los Angeles, New York, London and Singapore. Since March 2021, Design Hotels GmbH is part of the Marriott International portfolio.Design Hotels is an equal opportunity employer, we celebrate diversity and practice inclusivity. Hiring decisions are based on merit, qualifications, and our business needs only.Please send your application without a picture. #J-18808-Ljbffr
Job Title
Director of Global Public Relations (m/f/d)