Job Title

The Marketing Coordinator will support the Director of Marketing & Communications in building brand awareness, executing content creation, and managing public relations for The Hazelton Hotel. With a strong emphasis on digital marketing, social media, and guest engagement, this role is essential to promoting the hotel, generating media coverage, and driving business growth.Responsibilities:Social media (across all owned platforms):Content Creation: Develop and post high-quality content (minimum 3 posts per week), including Instagram Stories, Reels, and videos to maintain a consistent and engaging presence.Community Engagement: Actively manage comments, direct messages, and interactions with users, fostering relationships and increasing brand visibility.Trend Monitoring: Stay updated on industry trends, conduct hashtag research, and identify opportunities for engaging content.YouTube Management: Oversee the YouTube channel, create custom cover artwork, write descriptions, and ensure regular updates.Influencer Relations: Manage inbound influencer requests, assist with accommodation planning, and ensure a seamless experience.Email MarketingNewsletter Design & Copywriting: Develop newsletter templates for The Hazelton Hotel and Spa by Valmont, ensuring engaging content and brand consistency.Subscriber Management: Organize and update subscriber lists via GuestFolio/Revinate for accurate and targeted distribution.Analytics & Optimization: Track and analyze email campaign performance, optimizing engagement and subscriber growth.Design & Marketing CollateralCollateral Development: Design presentations, signage, flyers, invitations, menus, and digital displays, ensuring brand consistency.OTA Asset Management: Update and optimize hotel listings on AMEX FHR, Expedia, LHW, Kiwi Travel Collection, and other OTA platforms.Internal Asset Organization: Maintain and organize marketing materials within the internal drive.Intelity & In-room Collateral: Ensure up-to-date digital and print collateral for in-room and guest communication.Book4Time Updates: Manage monthly promotions and marketing-related content within the Book4Time system.Internal CommunicationsTeam Updates: Keep internal teams informed about media visits, influencer stays, and photoshoots, ensuring seamless execution.Photo Release Management: Maintain up-to-date photo release documentation.Photoshoot & Video Production CoordinationMood Boards & Shot Lists: Develop initial creative direction for external agencies, ensuring alignment with brand vision.Video Editing Notes: Provide clear feedback and guidance to agencies for video production projects.On-Site Shoot Support: Assist with model coordination, prop setup, and liaising with internal departments.Public Relations & Media RelationsMedia & Influencer Stays: Assist with media accommodation requests, VIP amenities, and itinerary planning.Giveaways & Partnerships: Coordinate contest logistics, prizes, and accommodations with internal teams.Media Monitoring: Compile media coverage reports and draft internal summaries of key press highlights.Qualifications:1-2 years social, digital or brand marketing experience including content creation for a business on social mediaHighly creative individual with strong organizational skills, a passion for luxury hospitality, and experience in digital marketing, social media, and content creation.Experience managing multiple projects and prioritiesWork variety shifts, including weekends and holidays if requiredKnowledge of photography or digital asset creationBachelor's Degree in Advertising or Marketing, an assetStrong written and verbal communication skills, editing and attention to detailGood working knowledge of SEO, Content Management Systems, Photoshop, Meta, Microsoft OfficeMust be eligible to work in Canada