Getting to Know Us:The Canadian Physiotherapy Association (CPA) represents 16,000 physiotherapists, physiotherapist assistants and physiotherapist students across Canada.In partnership with provincial and territorial branches and practice divisions, CPA enables members to learn, share knowledge and enhance practice. CPA provides resources, education, ideas and advocacy to enable our professional community to better serve Canadians.What Were Looking For:A seasoned advocacy professional with 5-7 years experience working in a similar role in government, advocacy or public relations with a focus in the health-care sector.A well-rounded leader with in-depth knowledge of the political and legislative landscape and who can collaborate and work across multiple disciplines including advocacy, stakeholder, government, and public relations, with a focus on strengthening the CPAs position.Strong advocacy and communication skills with the ability to effectively articulate complex policy issues and advocate for CPAs positions, with a proven ability to build relationships with key stakeholders. The ideal candidate will be located within the Ottawa area and preference will be given to bilingual candidates.The role is part of an energetic team committed to:Building and maintaining significant partnerships to get our members voices represented at new tables within communities representing public and private health policy/direction, research, innovation, public engagement and education.Scanning, monitoring, and assessing the political and legislative landscape in Canada to identify strategic advocacy opportunities.Leading the execution of national advocacy campaign strategies and advocacy initiatives to advance our advocacy and healthcare policy priorities.Advancing the physiotherapy profession in CanadaWhat Youll Be Doing:Develop, plan, and execute CPAs advocacy strategy to foster proactive engagement with public and private health care influencers / decision-makers across federal, provincial/territorial, and insurance areas to advance physiotherapy priorities.Act as a liaison with internal departments, provincial Branches, and Divisions & Assemblies to align on advocacy initiatives and amplify a unified national voice.Proactively monitor and assess the political / legislative and insurance environments to identify advocacy opportunities and challenges.Ensure compliance with lobbying regulations and maintain regular reporting.Work collaboratively to oversee issue campaigns / activities (reactive and proactive) that leverage organizational assets (media, digital, affiliates, data, brand, and executives) to advance public policy goals, promote the brand, and build the physiotherapy movement.Provide expert advice internally on emerging health policy issues and opportunities for advocacy.Build and maintain strong relationships with federal policymakers, key stakeholders, and health sector allies.Represent the CPA at national coalitions, committees, and public forums to advance the professions interests.Collaborate with the Professional Practice team and internal and external experts to ensure positions are evidence-informed and reflective of the profession.Coordinate and leverage the engagement of a broad range of internal and external partners towards the development of short and long-term advocacy / policy goals related to CPAs core mission.Manage highly sensitive advocacy and public relations issues for the CPA as well as stakeholders.In partnership with internal departments and partners, coordinate the execution of events / engagements on health policy to influence agendas and raise awareness about the importance of physiotherapy in the health system (public and private).Play a lead role in developing and delivering advocacy training for staff, Board Directors, stakeholders, and other advocates on behalf of the CPA and the profession.Develop, maintain and continually leverage strong networks of external stakeholders.Manage the relationships with CPAs government relations firm and other consultants and oversee their deliverables.Manage special advocacy initiatives.Manage budgets, timelines, and reporting related to advocacy initiatives and campaigns.Other duties as required.Beyond The Salary:For regular full-time positions, the Canadian Physiotherapy Association offers a competitive salary and comprehensive benefits package including:Remote Working EnvironmentGenerous personal time allowancesFlexible, collaborative environment with dedicated and supportive colleaguesAccess to learning & development - opportunities to take courses and expand your skill setHealth and Dental benefits, and RRSP matchingSocial clubOccasional Domestic Travel 2-3 times per year
Job Title
Director, Advocacy