Job Title

This job is with TELUS Digital, an inclusive employer and a member of myGwork the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Description Our team and what well accomplish together Join the Customer Base Management team and have fun making a difference for our customers. The Consumer Base Management team is seeking a Market Manager for an existing role that will allow us to drive best in class migrations from copper to fiber. The successful candidate will be a key member supporting revenue growth through below-the-line marketing tactics targeting existing copper customers who are eligible to migrate to fiber. In this role, you will oversee all of the marketing work streams to support this business objective. What youll do Youll be working with a cross section of teams and stakeholders across TELUS Consumer Solutions. You will be the central figure in creating the Home Solutions marketing strategy for copper to fiber migrations and gaining cross-functional alignment to ensure its success. As a natural proactive leader, you will work with multiple stakeholders and business units to drive awareness of these programs, evolving the program to meet current market dynamics while also delivering exceptional business outcomes. You will play a critical role in our base management strategy, embracing ambiguity and initiating opportunities to develop this role to its full potential. Heres how Identify and implement programs that successfully entice customers to migrate from copper to fiber Identify revenue growth strategies while recognizing defensive tactics for revenue retention Bring that strategy directly to customers by testing new messaging, segmentation, and offers with a rigorous approach to performance management and surfacing insights for future Implement the program across sales channels by working with internal channel GTM teams across Canada to drive the program forward, respond to market conditions, and set up new streams of opportunities that align with our strategic priorities Work collaboratively with cross-functional stakeholders to analyze our performance, distill insights for leaders, identify opportunities for improvement, and gain leadership buy-in to develop net new initiatives Qualifications What you bring 4+ years experience in marketing, ideally in wireline consumer businesses Proactive self-starter with a track record of successfully managing comprehensive programs from conception to completion Experience generating innovative ideas and solutions and translating these into compelling business cases Building consensus among diverse stakeholders by leveraging your strong storytelling and presentation skills Self starter with demonstrated ability to manage multiple projects while maintaining attention to detail, combining a proactive, entrepreneurial mindset with strong negotiation skills Ability to develop strong relationships with stakeholders that enable the successful co-creation of initiatives that yield positive outcomes to the business Excellent attention to detail with an ability to multitask and manage multiple projects and programs efficiently Experience using analytic tools to interpret data and make recommendations Extensive experience working with cross functional teams on projects or campaigns Nice to have Understanding of regulatory environments affecting migrations in the telecom industry Experience upselling to existing customer base University or college degree in Marketing or Business Administration What we give back to you Opportunity for growth by expanding portfolio to include other key strategic initiatives A unique opportunity to be responsible for the end to end, from strategy development to campaign planning, offer development, execution, and reporting Get closer to the telecom business & learn more about product, business development and Customer First initiatives Work in a fast-paced & dynamic environment, breaking new ground in evolving marketing strategies Work with a diverse team Work in an organization that supports your personal development with leading edge training and development tools An environment that lets you be your best every day Work in an organization that supports you giving back to the community you live in Competitive pay & benefits We also like to have a bit of fun! #LI-DNI