Job Title

Purpose of the role: The Senior Associate, Marketing Sciences role is to support the agencys mission to help our clients grow their business. By contributing to the delivery of analytical approaches typically across multiple clients the Senior Associate, Marketing Science helps PHD and our clients better understand the business impact of client investment. A key part of the role is collaborating with people across PHD to gain an understanding of the wider media & marketing business and to contribute your perspective in supporting others. The main focus of this function is: Product An excellent Senior Associate, Marketing Science will blend analytical thinking, domain knowledge, communication and collaboration into their day-to-day work. Theyll at managing complex analytical projects and actively practice using simple language to explain complex concepts. The Role & Expectations Analysis: Familiarity with the detailed requirements of one or more key analytical approaches (e.g. marketing mix modelling, campaign lift analysis, surveys, marketplace analysis, etc) Ability to manage complex analysis projects while maintaining a keen attention to detail and organizational oversight Effective use of a range of analytical tools including, for instance, Excel, Alteryx, R, Tableau Communications: Be able to distil complex ideas into concepts that are easily understood and built upon by others A developing presenter that can create and deliver compelling decks Agency Engagement: ~ Partner with colleagues to better understand the implications of marketing science on other areas of the agency and vice versa Media Acumen: Develop a grounding in media planning requirements and approaches Develop an understanding of how media agencies function Innovation: Maintain a healthy curiosity about the approaches being undertaken around the agency, OMG and the industry Identify new analytical approaches and new ways to communicate findings Partner with people in other disciplines (e.g. performance, planning & activation) to apply findings from analysis Your Responsibilities Establish & maintain fluency in the wide range of data and tools available for analysis Manage the extraction, translation and preparation of data on a range of projects while maintain exceptional accuracy Apply a range of analytical methods (including descriptive statistics, regression, light machine learning, data visualization) to contribute to a wide range of projects Support more senior members of the Marketing Science team in the development and delivery of projects Collaborate with colleagues to tailor communications to clients Contribute content and presentations to client education seminars Contribute to overall agency goals (e.g. development of case studies & award submissions) Expected Behavioral Attitude In his/her mandate, the 'Senior Associate' demonstrates the following skills: Attention to detail and commitment to accuracy Positivity, passion and determination Spirit of collaboration and teamwork Good management of emotions and intentions Effective communication with colleagues Organizational skills and rigor A sense of innovation Core Competencies Analytical ability Professionalism Developing communication & presentation skills Problem solving ability Sound judgment Curiosity an interest in media & marketing and beyond Desired Technical Skills Experience in SAS, SPSS, R or other advanced analytics software packages Experience / familiarity with concepts of database design and SQL Experience/ familiarity in ad-serving and web analytics tools Experience / familiarity with syndicated research sources/tools (Vividata, Numeris, Environics, Infosys, etc) Experience / familiarity with digital ad effectiveness research Proficiency with Microsoft Excel and PowerPoint