Job Title

Senior Media Planner Reporting to : Supervisor or Associate Director At Hearts & Science, we believe marketing has always empowered strong relationships between people and brands.Today, steering these relationships through modern media ecosystems not only presents massive opportunities for more powerful connections, but it also comes with more complexity and risk than ever before. We are a team of integrators and subject matter experts united across disciplines and armed with globally leading technology to humanize data and decode culture - driving more powerful customer relationships and better results for our clients. Our commitment to bring this unique value proposition to the forefront of our client service model, provides our teams and clients with focused consumer insights, elevated media solutions and ultimately better business outcomes. Hearts & Science : Our tenets drive how we will work We will build Hearts & Science solutions for clients, designed around what will drive future growth for their business We will be agents of change, we want to inspire, not just deliver on our goals. We will be thought leaders, focused on staying ahead of custom trends and keeping our clients on the forefront of innovation We will operate with complete transparency and be a collaborative force with stakeholders and agency partners We will be healthy disrupters staying curious and bringing new ideas to ways of working Characteristic traits: A solution seeker Always prepared with a POV Growth mindset Authentic Change agent Collaborator Always seeking opportunities Courageous and Brave Active listener Transformative thinker Committed to creating a culture of performance and curiosity Student of ever evolving data & tech What will you do? The Senior Media Strategist is responsible for delivering strategic insights across all media channels to enhance clients'' business performance. This role focuses on developing creative, cost-effective, and efficient media communication plans. Additionally, the Senior Strategist cultivates and maintains strong client relationships while collaborating effectively with internal account teams and media buyers. Key Responsibilities 1. Client Management and Relationship Building Client Relationship Management: Build and nurture long-term relationships with client teams, understanding their needs and objectives to drive strategic media solutions. Client Education: Educate clients on media trends, strategies, and the benefits of various media platforms to ensure informed decision-making. Crisis Management: Quickly address and resolve any issues that may arise during the execution of media campaigns, maintaining transparency with clients throughout the process. 2. Strategic Development and Planning Strategic Development: Create and refine media Points of View (POVs), incorporating industry trends and insights into impactful media strategies. Creative Media Planning: Develop comprehensive media plans that align with the overarching strategy, considering various media vehicles such as Digital, Search, Social, Broadcast, Print, and Out-of-Home (OOH). Integrated Campaign Development: Collaborate with creative and digital teams to develop integrated media campaigns that align with branding and marketing objectives. Market Research: Conduct thorough market research to identify target audiences, trends, and consumer behavior patterns that inform media strategies. Competitive Analysis: Monitor and analyze competitor media strategies to identify opportunities and threats, ensuring that client strategies remain competitive. 3. Execution and Performance Optimization Performance Analysis: work in collaboration with the performance team to regularly track, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for optimization. Budget Management: Assist in the development of budgetary allocations for media buys, ensuring efficient use of resources while maximizing return on investment. Media Schedule Management: Develop and maintain detailed media schedules, ensuring that all campaigns are executed on time and in accordance with client expectations. Negotiation & Vendor Relations: Negotiate media rates and terms with suppliers to secure favorable agreements that meet client objectives. Innovative Media Solutions: Stay current with emerging media technologies and platforms, proposing innovative solutions to enhance campaign effectiveness. 4. Team Leadership and Development Team Collaboration & Leadership: Train and mentor junior team members, managing their day-to-day workloads and fostering a collaborative environment. Collaboration with Creative Teams: Work closely with creative teams to ensure that media placements align with creative messaging and enhance overall campaign effectiveness. Industry Engagement: Participate in relevant corporate training and industry media functions, representing the organization and expanding industry knowledge and networks. Strategic Partnerships: Broaden understanding of partner agency disciplines to facilitate integrated strategic planning. Hearts & Science is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.