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Job Title: Director of Client Strategy (Ecommerce) Location: Remote/Hybrid Hiring in Ottawa, Toronto, or Montreal Type: Full-Time Compensation: $170,000 $210,000 CAD + performance-based bonus Start Date: Flexible About Aplo Group Aplo Group is a performance marketing and consulting firm helping eCommerce brands grow profitably. We work with a range of businesses from early-stage startups to established 8-9-figure brands. Our team blends strategic thinking with tactical execution across paid media, retention, creative, and CRO. We dont just advise we build, optimize, and scale. Now, were hiring a Director of Client Strategy to own both the strategy and execution of growth across a portfolio of clients. The Role As Director of Client Strategy , you will be both the lead strategist and hands-on media buyer across your client accounts. Youll be responsible for scaling performance through Meta, Google, TikTok, and other platforms while also overseeing how lifecycle, creative, and landing page efforts tie into the broader growth strategy. Youll collaborate with internal specialists (designers, editors, copywriters, email/SMS experts), but youll personally own paid media and act as the primary driver of client performance. Core Responsibilities Strategic Ownership Build and lead growth strategies across paid media, retention, and CRO Run client calls, deliver reporting, and translate data into clear decisions Identify growth opportunities, performance risks, and channel expansion paths Media Buying (Hands-On) Own campaign planning, execution, optimization, and scaling across Meta, Google, TikTok, and other platforms Manage significant ad budgets with a performance-first mindset Constantly test creative, targeting, and offers to drive improvements in CAC, MER, and LTV Retention & Lifecycle Oversight Lead retention strategy across email and SMS Work closely with Klaviyo specialists and copywriters to execute high-performing flows and campaigns Tie lifecycle strategy into paid acquisition goals and funnel progression Team Coordination Oversee a cross-functional team including designers, video editors, copywriters, and platform specialists Set priorities, provide creative direction, and ensure execution is aligned with strategy Maintain accountability and communication across all stakeholders Financial & Performance Insight Understand client business models, cash flow, and key unit economics Analyze P&Ls, contribution margins, and funnel-level KPIs to guide spend decisions Advise clients on budgeting, product offers, and promotional strategies Who You Are 5+ years of media buying experience (Meta required, Google and TikTok required) Experience overseeing or executing email/SMS strategy (ideally with Klaviyo) Hands-on knowledge of how to grow and operate a Shopify store Strong grasp of finance and economics : you understand P&Ls, cash flow, and how growth impacts the bottom line Proven client-facing experience youve worked directly with founders, CMOs, or Heads of Growth Comfortable managing cross-functional teams and leading through influence Operate like an owner: proactive, sharp, decisive, and accountable