Job Title

At Backcountry, our mission is to connect people to their passions. Our four online storesBackcountry, Competitive Cyclist, MotoSport and, SteepandCheapaim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down lifes greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.Were looking for a motivated, performance-driven Senior Marketing Associate, Lifecycle & Loyalty to join our team. This role will challenge you to blend strategic thinking with hands-on execution. It demands curiosity, analytical rigor, and the ability to move quickly while maintaining meticulous attention to detail. If you love the fast pace of e-commerce, thrive on turning data into action, and are excited about directly impacting customer engagement and loyalty, we invite you to join us.This role is challenging above and beyond the day-to-day responsibilities, youll have a big role within a fast-paced team.This position will report into the Director, Retention.What you get to do every day: This role blends strategy and execution, providing the opportunity to truly own initiatives, from ideation through implementation. Youll have a meaningful impact on how we interact with our customers, driving deeper connections and lasting loyalty.Design and evolve Backcountrys cross-channel lifecycle strategywith a sharp focus on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction.Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis.Lead the implementation and optimization of our loyalty program, anchored in customer insights, commercial impact, and seamless integration across our systems.Serve as the go-to expert on what our CRM platform can (and cant) doand how to push its limits. Stay ahead of trends in CRM tech, deliverability, and operational best practices.Monitor platform and campaign healthbounces, complaints, deliverability issues, and data sync errorsand own incident response plans.This overview isnt exhaustivewere always evolving, and your responsibilities will too. Youll have plenty of opportunities to take initiative, grow your role, and explore new ideas.What you bring to the role:4+ years of experience in CRM, retention, lifecycle, or email marketingpreferably in a fast-paced e-commerce or DTC environment.Experience hands-on in executing email marketing campaigns using ESPs.Strong organizational skills with meticulous attention to detail.Strong analytical skillsyou can comfortably interpret data, run tests, and make data-driven marketing decisions.A collaborative attitudeyou build positive relationships and communicate effectively across teams. Whats in it for you?Competitive compensationMedical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid!Company Provided Life Insurance equal to one year salaryRRSP matching3 weeks vacation + 5 Paid Sick DaysBirthday off with pay!Paid holidays What our interview process looks like:Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, youre also interviewing us! Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently. Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges youve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal. Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know youll be excited about.Our preference is for candidates who reside near our hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario.The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact .