Job Title

The OpportunityAre you a digital media strategist who lives and breathes performance metrics and understands the power of advocacy to shape public opinion and influence decision-makers? Do you want to run paid campaigns that dont just sell products they shift narratives, mobilize audiences, and create real change? Sussex Strategy Group is looking for an Advocacy Campaign Media Strategist to lead the execution of high impact, targeted digital media campaigns in support of political, advocacy and public affairs objectives The ideal candidate is an analytical and detail-oriented individual with a strong understanding of digital media, audience targeting, and campaign performance tracking across various platforms. If you thrive in a fast-paced environment where policy meets performance marketing, this role is for you!Ways You Can Contribute Own and execute paid digital media for advocacy and public affairs campaigns from ideation through to execution across platforms like Google, Meta, X (Twitter), Reddit, and programmatic ad networks. Create high impact campaigns that target the right audiences with the right message including segmentation, A/B testing, and channel optimization. Analyze and report on campaign performance using tools like Google Analytics, Meta Business Suite, TikTok Business Centre, and others. Work collaboratively with internal teams, including creative, public affairs, and strategic communications, to align advertising strategies with overall campaign objectives.Keep campaigns compliant with platform policies, advertising regulations, and client requirements. Stay current on industry trends and best practices to ensure our campaigns are innovative and cutting edge. Who You Are 5+ years' experience in digital advertising and paid media ideally within an agency or campaign environment. Bachelor's degree in marketing, Advertising, Communications, Business, or a related field. Deep knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other major digital advertising platforms.Proven experience building and optimizing campaigns for engagement, influence, and advocacy, not just conversions. A strategic thinker with strong analytical skills and comfort interpreting data to inform campaign decisions. Comfortable managing multiple campaigns (6+) and client deadlines in a fast-paced, high-stakes environment. A team player who thrives on collaboration but can also independently own a campaign from start to finish. Proven organization, time management and problem-solving skills.Huge bonus if you have experience with public policy, government relations, or cause-based marketing. Salary Range: $75,000 90,000About UsSussex offers exceptional advisory services and empowers businesses, corporations, associations, and non-profit organizations to navigate complex public, government, and regulatory landscapes. Our expertise lies in developing and implementing comprehensive public affairs plans that shape public opinion, influence government policy, and advocate for our clients' interests. Since our founding in 1998, we have proudly remained Canadian-owned and independently operated. With offices in Toronto and Ottawa and a network of accomplished affiliates nationwide, Sussex possesses unparalleled knowledge of government affairs, strategic communications, and digital advocacy to help achieve your business goals. At Sussex, we don't just understand the challenges our clients face, we embrace them as opportunities for growth and transformation.Sussex is committed to providing equal opportunities to all applicants and employees without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Our hiring process and decisions are based on merit, qualifications, and business needs. We strive to create a workplace that values diversity and inclusivity, and we encourage candidates from all backgrounds to apply.If you require accommodation during the recruitment process, please inform us of your requirements. We will work with you to provide accommodations based on your individual needs to ensure a fair and accessible process