Job Title

Due to the growth and expansion of the Canadian marketing team, our client is hiring for an exciting new role for a passionate, analytical, and highly organised senior marketing automation specialist using MarketoYou will be working full-time in our brand new office, in the heart of Downtown Toronto, off of King station.Youll help evolve current automation processes and identify new opportunities and areas for improvement whether for new lead acquisition or client retention.Youll join a supportive marketing team in the heart of Toronto, working in a fast-paced environment where no two days are the same.The Marketing team drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you're motivated by driving growth, delighting customers and filling the sales funnel, we want to talk with you. As part of the role, youll:Day-to-Day ResponsibilitiesWork closely with multiple teams within marketing such as Global Campaigns, Webinar and Events, Sales, Content and Product teams to execute highly effective demand and lead generation campaigns.Work closely with the local webinar and events manager to drive high quality webinar and event registrations and attendance.Work with Global Campaigns and local growth teams to acquire new leads and nuture our existing lead database with high impact content and asset download campaigns (whitepapers, eBooks, infographics, etc).Build excitement and engagement within the market and our database around new product and feature launches through highly effective marketing campaigns across channels and content.Support marketing team members with strategic expertise, setting up and monitoring Marketo campaigns and automationsBuild, manage & optimise nurture journeys for all key prospect and customer journeys and trigger pointsMonitor overall Marketo performance and healthBuild on automation and AI to improve lead managementProvide weekly and monthly reporting on email journeys against targetsCreate and implement A/B testing campaign testing schedules to identify the best performing setups and segmentations.Develop SMS touchpoints within automation journeysManage the automation of nurture activities. Looking to drive engagement and deliver high quality leads to sales.Working with wider stakeholders, help drive the client communication to increase usage and aid overall client retention.Routinely audit the lead database to ensure data is high quality and highly segmented, whilst helping ensure we remain compliant.Work with the CMO Head of Digital Growth to reach channel growth targetsWhat you bring to the TeamAdvanced proficiency with automation platforms such as Marketo, Hubspot, Salesforce Marketing Cloud or KlaviyoExperience in lead scoring and using last touch as well as multi touch attribution to improve lead pipeline & engagementExperience in setting up integrations and automations between CRM systems and other platformsExceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teamsGrowth mindset - someone who is not afraid to think big and take on risks.Engagement with the latest trends in marketing technologyAnalytical and detail orientatedExcellent time management, and ability to meet deadlinesPerks and BenefitsDay off on your birthdayVacation Days increase length of serviceBenefits and Pension Plan availableAccess to Employee Assistance ProgramsCompany incentives, access to discounts