Job Title: Digital Marketing ManagerLocation: Remote (Canada, USA) - Ideally EST time zone.Company: Harley OliverRole Type: Fractional RoleAbout Us:Harley Oliver is a Toronto-based digital design firm crafting award-winning websites, interfaces, and digital experiences for global clients. With decades of expertise in custom solutionsfrom e-commerce and branding to product designwe blend creativity, strategy, and technology to build meaningful digital products. As we evolve, Harley Oliver is expanding into venture development and management, partnering with public companies, startups, and celebrity-backed brands to help shape, scale, and launch new ventures. Its still hands-on, still driven by a startup mentality, and rooted in the same design excellence thats earned us recognition from the Webby Awards and Awwwards.Overview:Were hiring a Digital Marketing Manager to help lead the growth of a fast-scaling Ecom and CPG brand. This is a freelance, four-month remote role with potential for extension based on performance.SkillsYoure fluent in full-stack digital marketing experienced in Shopify, email flows, website merchandising and optimization, performance tracking, integrations, and working with vendors. You combine creativity and technical know-how with a primary focus on growth, conversion, and brand performance.ExpectationsYoull be exposed to and actively involved in every stage of the brands growth, working closely with our Director of Strategy, the client, and a team of marketing contractors. From strategy to execution, youll uncover revenue opportunities, test new creative approaches, implement optimizations, and own performance results end-to-end.ExperienceYou bring proven experience in Ecommerce and digital marketing bonus points if thats within the CPG space. Youve done this before: led successful growth initiatives, know your way around Shopify, tools like Klaviyo and GA4, and can confidently drive campaigns toward real, measurable results.Why this role is right for you:Youve got an entrepreneurial spirit. You thrive in startup culture, think big picture, and arent afraid to roll up your sleeves to get into the weeds.Youve got grit and a can do attitude. Whether its a tough task or an unexpected setback, you regroup, refocus, and keep moving forward with an optimistic mindset.Youre self-motivated and thrive working independently. We can count on you to take the lead, show initiative, and speak up when you need support. Youre a clear and confident communicator.Responsibilities:Youll be exposed to all aspects of our clients ecommerce ecosystem. With the support of the Harley Oliver team, youll take the lead in driving conversion and revenue for their direct-to-consumer brand.Consistent Marketing Optimization: Execute incremental improvements on website, email sequences, and integrations based on real-time performance data.Website Merchandising for CRO: Continuously update homepage, PDPs, and site structure to increase conversion rates and average order values.Vendor Coordination: Act as liaison for paid media, email, and social vendors, providing necessary assets, insights, and updates.Performance Data Reporting: Aggregate, analyze, and organize key metrics across marketing channels to ensure goals and projections are accurately tracked.Optimization Feedback Facilitation: Regularly discuss with the Director to propose data-driven improvements based on current performance.Marketing Operations & Integrations: Manage and ensure optimal performance of tools used in our clients ecommerce ecosystem.Cost Efficiency: Decrease external agency dependency through internal execution of tasks such as site merchandising and email marketing updates.Skills:Extensive, hands-on experience in ecommerce, direct-to-consumer (DTC) sales, and revenue optimization.Proficiency in Shopify and application integration. Youve set up and optimized applications like Klaviyo, ReBuy, Triple Whale, and Yotpo.Proficiency in analyzing data, identifying trends, and implementing real-time adjustments based on data and creative intuition.Experience managing several on-going projects and collaborating with multiple stakeholders.A strong understanding of growth strategies and digital marketing execution.Skilled in performance marketing (paid media, SEO), conversion rate optimization (CRO), and customer retention strategies.Effective vendor management and coordination of asset production and dissemination.Proven history of identifying opportunities to increase return on marketing investment.Requirements:Portfolio demonstrating measurable improvements in key digital marketing metrics.10+ years of industry experience.Previous startup experience.ApplicationInterested in joining Harley Oliver as a Digital Marketing Manager?Email careers@harleyoliver.com for next steps.
Job Title
Digital Marketing Manager