As the Strategy Lead, you will take on a pivotal role in shepherding the cross-disciplinary team to develop and implement innovative and effective media strategies that elevate client satisfaction and surpass key performance indicators.As a thought leader with 5+ years of strategic planning experience within an advertising agency environment, you have a unique combination of analytical skills and creativity. You are consumer-obsessed skilled and resourceful at scouring different market research sources and appropriately interpreting data to improve audience understanding and design. You have a keen awareness of cultural and industry trends and a proven track record for synthesizing data and trends to create and cultivate meaningful insights that act as the spark for your inspiring responses to the clients briefs.Once the strategy is set, you are an expert at driving vision and purpose partnering with your colleagues in Planning and Activation to translate your strategic plans into actionable tactics and go to market approaches that wow clients and drive preference with consumers.This is a high-visibility role, which requires outstanding ability to communicate and influence, while fostering a culture of high-performance collaboration.High Rigor - Level 5Definition: A disciplined approach to thinking, analysis, and evaluation, grounded in evidence and logic. Working in a conscientious, consistent, and thorough manner to deliver precision, accuracy, and error-free work.Demonstrates a comprehensive and nuanced understanding of the principles and practices of high rigor.Consistently applies rigorous standards and practices to achieve optimal outcomes.Exhibits exceptional critical thinking and problem-solving abilities.Advances the field through innovation, research, and thought leadership.Serves as a recognized authority and influencer in the domain of high rigor.Thinking Strategically - Level 4Definition: Seeing and synthesizing different sides of an issue, examining the full range of options and outcomes, and building intellectual frameworks to guide analysis and action.Develops strategies for dealing with multi-dimensional issues, considering interrelated factors for which there is incomplete and contradictory information.Conducts ongoing risk analysis, recognizing strategic opportunities for success as well as potential risks.Adjusts strategies to address opportunities as well as potential risks.Maintains a broad, strategic perspective while identifying and focusing on crucial details.Articulates the dynamic relationships, viewpoints and agendas, both acknowledged and implicit, of key players and stakeholders in own areas of expertise.Bias for Action - Level 5Definition: Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.Sets the standard for speed and efficiency within the organization.Demonstrates exceptional productivity without compromising quality.Recognized as an expert in optimizing processes and achieving maximum efficiency.Makes well-informed decisions swiftly, considering multiple perspectives and potential outcomes.Actively seeks out new opportunities and challenges the status quo to foster innovation.Ownership - Level 5Definition: Taking responsibility and ownership of your work, decisions, and outcomes. Knowing when to collaborate to drive resolution.Fosters a culture of ownership and accountability within the team or organization.Takes responsibility for the overall success and impact of projects and initiatives.Ensures that the entire organization is held accountable to the highest standards, codes and legislation.Inspires trust and confidence through their actions and behavior.Holds other leaders accountable for giving individuals/teams the freedom in deciding how to get work done.Addresses systemic barriers that undermine personal and team accountability.Drive Results - Level 5Definition: Focusing efforts on achieving high-quality results consistent with or exceeding standard expectations.Actively promotes a culture of achievement, inspiring and motivating others to strive for excellence and continuous improvement.Facilitates the development and implementation of objective criteria to measure and improve critical organizational processes and outputs.Clarifies the boundaries of acceptable risk, congruent with achieving high quality results.Customer Obsessed - Level 5Definition: Everything starts with the customer, we work backwards from the customer/target audience to develop insight-lead strategies.Partners with the executive leadership team and other stakeholders to analyze, design, document, and communicate the strategic plan for improving the customer experience.Leads the implementation and measurement of marketing mix, multichannel, key performance indicators, reach, and ROI on all marketing, outreach and service activities.Builds strategy regarding third party vendor management and develops plans to improve business spend.Champions customer experience as a key business activity across all levels of the organization.Marketing Metrics - Level 4Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment.Uses findings from the evaluation of marketing activities to identify recommendations for how to improve the marketing strategy.Evaluates the impact of marketing initiatives on the organization's performance .Uses appropriate financial tools to evaluate impact of marketing initiatives.Measures the effectiveness of marketing, advertising, and communications programs and strategies.Coaches others on marketing evaluation concepts, principles, techniques, and methods.Identifies potential opportunities for or threats to the organization that can impact the marketing strategy.Team Leadership - Level 5Definition: Assuming a leadership role in helping others achieve excellent results.Cultivates a feeling of energy, excitement and optimism in the team.Creates an environment where team members consistently push for improved team performance and productivity.Acts as a role model in demonstrating the organization's culture and values.Account Management - Level 5Definition: Building long-term, value-based relationships with accounts, developing business and maximizing revenue while reducing the time and costs in managing them.Oversees the strategic annual business plans for assigned key accounts.Manages business relationships with the organization's most strategically important customers.Leads solution development efforts that best address customer needs, coordinating the involvement of marketing, sales, and business development teams.Establishes internal communication processes to inform the organization regarding its largest accounts, gaining the organization's support for strategic account development.ResponsibilitiesAnalyze market trends and competitive data to provide insights into the category and industry, ensuring clients stay informed.Leverage unique data and cultural intelligence tools to deliver strategic and concise recommendations tailored to client needs.Continuously assess brand performance and health, collaborating with Marketing Science teams to align brand and performance strategiesUtilize qualitative and quantitative intelligence to anticipate consumer needs, informing brand and media strategy effectively.Lead the development of best-in-class strategic recommendations with clear storytelling, catering to the needs of both senior leaders and day-to-day media teams.Maintain a relentless focus on strategies that drive business outcomes and unlock revenue for clients.Develop and implement innovation roadmaps to align with client business objectives and ensure applied strategies.Create and facilitate workshops that prompt thought-provoking discussions and insights for clients.Deliver thought leadership showcasing future-focused POVs that enhance strategic products and guide both internal and external work.Partner with creative, PR, and event agencies within an integrated agency team to execute cohesive campaign work that drives client success.SkillsExcellent Leadership (Advanced) (Advanced) and Management (Advanced) (Advanced) skills, with the ability to inspire and motivate a team.Strong Analytical (Advanced) (Advanced) and strategic thinking (Advanced) (Advanced) abilities, with the capability to derive actionable insights from Data (Advanced) (Advanced).Exceptional Communication (Expert) (Expert) and interpersonal (Expert) skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.Proficiency in Media Planning (Expert) (Expert) and buying tools and platforms (Expert) (Expert).Strong understanding of Project Management Methodologies (Advanced) (Advanced) and process improvement techniques (Advanced)Exceptional long-form narrative writing (Expert (Expert)) skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.Business Acumen (Advanced)Entrepreneurial VisionOrganizational (Advanced)Customer ServiceClient engagementCommunication & CollaborationFinancial Management (Advanced)AccountabilityRetail (Developing)Ecommerce (Expert)ExperiencesMedia Planning & StrategyNarrative writingInterpreting research and data to derive actionable insightClient Management & PartnershipCross-Team CollaborationBusiness & Financial AccountabilityStrategic Insight & Thought LeadershipTalent Management & Succession PlanningRetail/eCommerce/
Job Title
Strategy Director