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Are you ready to join Connecticut Innovations vibrant community of innovators? Connecticut Innovations (CI) is Connecticuts strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.Come join Marlow - Award Winning Period Care | Prioritize Comfort marlow!Growth Marketing Specialist (Contract Role)We are on the hunt for the next top talented marketing professional to join our team! You are joining Marlow at a pivotal time in our companys journey and will be responsible for growing the Marlow brand to reach more customers than ever before. Youll be guided by a team of founders who are passionate about creating impact and sparking change and innovation in womens health.Heres Some Of Our StoryMarlow is leading the next wave of menstrual wellness through innovative, sustainable, and comfortable period care. We created the first-ever tampon lubricant for smoother and more comfortable insertion and our products are 100% organic and toxin-free. Its sold on Amazon and in over 200 retail locations across Canada and the US including Whole Foods. Beyond the product, weve built a viral following of over 100,000 individuals through our educational social media content called 'The TMI Club' where we break down topics that are typically considered 'TMI' around periods and womens health. Weve been featured in Forbes, Well and Good, Buzzfeed, Breakfast Television, The Morning Show, and more.We are looking for a results-driven and motivated growth marketer to join our team to help drive revenue growth. This role is ideal for an experienced growth marketer who wants to leverage their expertise and work for a fast-growing mission-driven startup.The RoleAs a Growth Marketer, you will be responsible for developing and executing strategies to scale the Marlow brand to reach more customers than ever before and spread our mission around womens health. You will optimize the marketing funnel and maximize ROI on all campaigns. The ideal candidate is both analytical and creative, with a deep understanding of digital marketing, conversion optimization, and customer lifecycle strategies.You will work closely with our founding team to identify opportunities and drive business growth.When & Where? This is a 46-month contract to provide expert guidance as we scale our marketing function and has the opportunity to extend to a full-time role. This is a hybrid role that will primarily work remotely with one day in-person per week in Toronto.What Youll DoDevelop and implement data-driven growth marketing strategies to drive customer acquisition, engagement, and retention.Optimize paid and organic acquisition channels including TikTok, Meta Ads, Google Ads, influencer marketing/affiliate, SEO, and email marketing.Conduct A/B tests and analyze customer data to optimize conversion rates, landing pages, and ad creatives.Leverage CRM and automation tools to develop personalized customer journeys that enhance lifetime value.Identify and scale new growth opportunities through brand partnerships and affiliate marketing.Monitor and report on key performance indicators (KPIs) such as CAC, LTV, ROAS, and retention rates.Stay ahead of industry trends, competitor strategies, and emerging digital marketing tactics.What Were Looking For3+ years of experience in growth marketing, digital marketing, or performance marketing in a consumer product or e-commerce company.Strong expertise in paid media (Meta, Google, TikTok) and organic growth strategies.Proficiency in analytics tools such as Google Analytics, Looker, or similar BI platforms.Passionate about womens health & mission-driven impactful workHands-on experience with marketing automation and CRM platforms (e.g., Klaviyo, HubSpot, Braze).Expertise in email marketing campaigns and optimizing flows.A creative mindset with the ability to develop compelling ad copy and visuals.Excellent problem-solving skills and a passion for data-driven decision-making.Experience with influencer marketing and affiliate programs is a plus.Why Join Marlow? Gain first-hand experience and mentorship in a startup and entrepreneurial environment with a dynamic and passionate team.Well invest in your personal development and growth - youll have the opportunity to learn about other areas of the business including finance, operations, product development and fundraising.Were mission-driven and care deeply about changing the status quo in the period care and womens health space.You'll truly have an impact on our mission at a pivotal time of our companys growthYoull manage your day the way you want to with our remote working options. We believe in your passions inside and outside of work.