Job Title

Analytics And Reporting - Sales Data (Contract Position)Number of Positions: 1 Duration: 18 months Location: Mississauga, ON, CAMust be eligible to work in CanadaHybrid position, 2-3d/w onsite mandatory, may need to be fully onsite later onRoles and responsibilities:The role will play an important role in leading strategy and operations related to insights and research across business and marketing divisions from ideation through to measurement and reporting. As the subject matter expert, you will champion the insights and research function and ensure key learnings and best practices are democratized across the organization.This role will require you to work cross functionally with marketing, business, ecommerce, and various teams to understand and develop the clients insight and research capabilities and use this knowledge to appropriately implement and evolve the program. Through your expertise in research and analysis, you will be required to not only share key actionable business and marketing insights but lead the recommendation and ideation of impactful plans in collaboration with key business and marketing team stakeholders.Consumer, Shopper and Category InsightsLead all Brand equity tracking, MMM and ongoing research projectsDeep understanding of consumers, shoppers and their attitudes, needs and behaviorsEnsure robust consumer insights through the integration of various customer data sources custom, tracking, internal market data, syndicated research to provide a comprehensive understanding of the consumerDevelop BAS annual and bi-annual presentations ensuring data accuracy and clarity of insightsManage research requests across multiple internal stakeholders including, Brand Marketing, Business and Leadership teamsGather consumer, competition, category data across different sources to create an Insights Hub for teams to access insightsSupport with consumer, category and brand insights to share with category Brand leads and participate in the IMC planning processWork with Manager to develop frameworks for measuring, reporting and analyzing campaign results for all marketing initiativesWork in close collaboration with external agencies to track campaign performance using brand lift studies and maintain a repository of learningCo-ordinate with GMC CMI team, and North American counterparts to adopt best practices around market research initiativesLead and guide all research and insights agencies and partnersMaintain working knowledge of industry best practices and changes in analytics tools and research techniquesEffectively communicate ongoing work and successes achievedReporting Operations and Analytics Work Across Divisions (Social / Paid Digital / CRM) to understand reporting requirementsContextualize observed behavior vs market / social listening / macro trends using Sprinklr and similar social media listening tools.Oversee tracking and reporting across ongoing digital marketing campaigns. Analyze and deliver measurable insights from web / digital marketing channels.Create dashboard of key metrics and correlate these metrics to lead meaningful inferences for businessStrong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from dataManage ad-hoc requests and proactively analyze marketing data for key findingsSupport Cross Functional teams in weekly, monthly, quarterly category, culture and consumer reports and presentations by monitoring and summarizing 3rd party reports and trendsMust have skills and experience:Education:Bachelors degree preferably in economics, statistics, mathematics, marketing or higher requiredExperience:5+ years experience in Market Research, Insights, Planning along with good knowledge of Qualitative and Quantitative research toolsExpert knowledge (including report generation) of Adobe Analytics/Omniture, Google Analytics 360, Report Builder, Data Feeds etc.Experience with dashboard and visualization tools (e.g. Tableau, Looker) is necessary.Knowledge:Strong analytical skills: must have a demonstrated track record of excellence in analyticsStrong quantitative skills, with an ability to analyze and interpret complex sets of dataExperience working collaboratively as part of a cross-functional teamStrong Microsoft Excel skills, including pivot tables and chart creationStrong understanding of Microsoft PowerPoint, and experience developing insightful presentationsDetail-oriented, organized and able to work on multiple projects over the course of a day and accurately set expectations regarding timing and deliverablesAbility to make sound decisions in a timely manner based on the appropriate balance of data, by asking the right questions, at the right time, to uncover findings and drive relevant actionNaturally curious with sharp critical thinking skillsExcellent project management skills, a sense of urgency, with the ability to multi-taskStrong attention to detail