Job Title

ROHITTHE ORGANIZATIONRohit is an entrepreneurial company deeply rooted in the Rohit family legacy. Rohit believes that bravery is bold, and they thrive on pushing boundaries in the land development, home construction, residential rental, commercial, and healthcare infrastructure verticals. As an entrepreneurial company, they are committed to innovation, excellence, and creating thriving communities.Rohit operates in Edmonton, Calgary, Saskatoon, Regina, and Ottawa. Founded with a mission to redefine residential construction, commercial property, and land acquisition, Rohit has consistently pushed boundaries to foster thriving communities. Their commitment to excellence and entrepreneurial spirit distinguishes them within the industry. With a vision for growth and expanding market opportunities, Rohit Group has 5 key divisions being Rohit Communities, Rohit Homes, Rohit Rental Living, Rohit Commercial and Rohit Health.Rohit Groups vision, mission and values are:Vision: Expand across North America, enriching the communities in which we serve.Mission: Make communities better by taking a bold and uncompromising approach.We encourage boldness: Risk taking and confidence to make decisions are the underpinning of our success.We operate with ingenuity: We conduct business with an entrepreneurial spirit. Drive, perseverance and grit are how we roll.We never lose our community focus: A community-first approach leads to meaningful change, big and small. We leave our mark through our actions.We harness the strength of our people: Empowering employees to reach their full potential because we know we are stronger as a collective sum of our parts.They operate under the leadership principles of:AccountabilityExcellenceResilienceTransparencyUrgencyContinuous learningEfficiencyGritFor more information on Rohit, visit https://rohitgroup.com/.For a complete position description, please visit: Division Marketing Manager, Income Producing Properties (IPP) - ProFound TalentTHE OPPORTUNITYThe Division Marketing Manager has a dynamic and results-driven role that is responsible for understanding the market, launching new real estate assets, lifting tenant demand and retention, as well as building brand awareness and engagement across lines of business. This role requires a task-master skill set, with a strong background in tactical execution and stakeholder collaboration. This role reports to the Vice President of Marketing and will directly support and work with operational leadership and staff within the Income Producing Properties division, including with the Executive Vice President, Vice President(s), Finance Business Partner and other operational staff.RESPONSIBILITIESEnvironmental Scans and AnalysisConduct market scans and analysis to identify customer segments, market trends, and competitive landscapes, specific to regions and product types.Develop quarterly marketing performance reports, as well as post-campaign reports, for each line of business within the division, providing actionable insights and recommendations for continuous improvement.Go-to-Market DeliveryDevelop and manage implementation of go-to-market tactical marketing plans for new residential and commercial product launches, including tactics, timeline, budget, and resourcing. All focusing on generating tenant demand.Drive market differentiation and impact by supporting residential and commercial product segmentation, positioning, and pricing.Build and manage delivery of digital and out-of-home campaigns, including channel mix, messaging, timing, performance measures, and reporting.Equip the sales team with the necessary tools, training, and content (presentations, case studies, FAQs) to effectively sell new products.Tenant Retention and ExperienceLeverage performance-based marketing tactics to drive lease renewals and occupancy.Roll out a variety of tenant engagement activities to enhance customer experience and retention.Brand Building and DeliveryLead and provide creative direction to internal and external resources, managing the overall creative production and deployment process.Develop and implement a social media strategy and content plan for the division, to build awareness, engagement, and brand appeal across each line of business.Support and / or lead a variety of community engagement, sponsorship, and event activities.Support the development of various advocacy and pitch materials specific to corporate positioning and business development.Digital MarketingManaging websites under the division, including researching, creating, and publishing website content.Development of AI such as Chat Box.Working with the Digital Marketing Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.Overseeing and managing social media platforms, content, and performance.Collaborate with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.Leading the development, implementation, and performance reporting of email marketing campaigns.Monitoring and responding to customer online reviews.KEY ACCOUNTABILITIESStrong familiarity and knowledge of products / real estate assets, business models, and financial position.Advanced knowledge of customer, competitor, and market conditions.Lease-up goals achieved with clear identification of lift from marketing activities.Well established systems and processes in place to implement go-to-market tactical marketing plans at scale and in streamlined fashion; leveraging defined procedures, available internal / external resources, process automation, and strong analytics.Act as the voice of the customer within operational meetings across the division, ensuring customer needs and insights remain top of mind during key decision making.Support divisional business planning research, implementation, and refinement over the organizational planning and delivery cycle.Contribute to the broader marketing strategy by identifying new opportunities for growth and innovation.FIRST YEAR MEASURES OF SUCCESSMarketing is driving monetary outcomes for the division and every region within it.The individual is well integrated within the business and priorities of the division across all regions.Marketing budgets are effectively developed, managed, and reported for the division and by region.Objectives and strategies for the division, and across all regions, are realized.Marketing projects and initiatives that are enterprise-wide are supported.THE INDIVIDUALGiven the pivotal role this individual will be expected to play in achieving the strategic objectives of the company and in supporting the success of the organization, it is essential that the successful candidate possess the following core competencies, experience, and attributes:EducationBachelor of Commerce in Marketing or related field or equivalent post-secondary education.Certifications in Product Marketing, Digital Marketing, or Project Management considered a plus.Experience 5+ years of experience in marketing, with at least 2 years focused on launching new products or go-to-market initiatives.Proven track record of managing successful product launches in B2B or B2C environments.Experience working in cross-functional teams and collaborating with Sales, Product, and Customer Success teams.Familiarity with digital marketing tools, CRM systems (Salesforce, HubSpot), analytics platforms (Google Analytics, Tableau), creative platforms (Adobe Creative Cloud, Canva), and generative AI platforms.Competencies and KnowledgeStrategic Thinking: Ability to develop and implement marketing strategies that align with business goals.Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.Communication: Exceptional written and verbal communication skills for developing clear messaging and engaging presentations.Analytical Skills: Proficient in analyzing market trends, customer insights, and campaign performance to drive data-driven decisions.Creativity & Innovation: Innovative thinker with a passion for bringing new ideas to life and differentiating products in competitive markets.Collaboration: Strong interpersonal skills and a collaborative mindset to work effectively across departments.Customer Focus: Deep understanding of customer needs and ability to translate them into actionable marketing initiatives.Personal Profile Curious mindset.Strategic thinker.Exceptional communication skills.Ability to digest lots of information.Analytical and critical thinker.Ability to evaluate options and stay unbiased.Focused customer-centric approach.Has grit pushing past obstacles and barriersAdaptable.Innovative Mindset.Highly Accountable.Able to respond and pivot quickly to new initiatives and business needs.COMPENSATIONAn excellent compensation package awaits the successful candidate.LOCATIONEdmonton, AlbertaWORK ENVIRONMENTMonday Friday in office, with occasional flexibility for necessary situations.HOW TO APPLYFor the opportunity to join Rohit Group in the role of Division Marketing Manager please email your resume to DreamBig@profoundtalent.com referencing Position ID #ATQM-144566.Should you have an inquiry regarding this position, please contact Tammy Berge @587-200-0114 Ext. 103For further information on ProFound Talent Inc. please visit: www.profoundtalent.com