Job Title

Job OverviewThe SEO Content Manager has the primary task of owning the optimization and delivery of content to support NAV43 digital properties and client strategies. As an SEO Manager, you must have a strong understanding of keyword research, topical clustering, and competitive analysis. A firm grasp on heading structures, interlinking strategy, and the ability to create content worthy of links are essential. You must have strong copywriting and editing skills with a strong grasp of content and analytics. The ability to manage contractors within writing, design and development will be essential for the scalability of your role.As an SEO Manager, you will be responsible for developing content analysis, competitive analysis, keyword research, topic suggestions, managing content calendars, and overseeing the deployment of content on websites effectively and efficiently. You will work closely with clients' content teams, various writers, and manage multiple content calendars, requiring adaptability and excellent project management skills. The nature of weekly sprints, monthly content calendars, and working with multiple CMS's and editors necessitates proficiency in our project management, Clickup.You will need to create very detailed briefs for optimization and net new content, and be comfortable working in various CMS's. Staying up-to-date on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and HCU (Helpful Content Update) is crucial. Developing quarterly content calendars that align with client goals and objectives for both e-commerce and lead gen clients will be a key responsibility. Leveraging AI to assist in brief creation and having a keen eye for quality content and the ability to QA poorly written content are also important skills.You will also support the SEO Director with SEO-related tasks such as reporting and health checks. Great content is at the core of our brand's SEO strategies, and we are looking for someone who can not only bring SEO expertise but also content strategy to the table.The role will be client-facing, and the individual must be able to discuss content creation and optimization with clients as needed. ResponsibilitiesConduct thorough keyword research, topical clustering, and competitive analysis to inform content strategies and create comprehensive content roadmapsCreate detailed briefs for optimization and net new content, ensuring a strong focus on heading structures, interlinking strategy, and content worthy of linksPerform on-page content optimization and create metadata that adheres to SEO best practicesDevelop and manage quarterly content calendars that align with client goals and objectives for both e-commerce and lead-gen clientsCollaborate with marketing and design teams to plan and develop site content, style, and layoutUtilize various CMS's to optimize and publish content according to SEO policies and best practicesManage a content team of freelance writers, designers and developersReview, edit, proofread, and improve writers' posts to maintain brand consistency and SEO standardsIntegrate affiliate marketing practices (monetization strategies) into content when appropriateLeverage AI tools to assist in brief creation and streamline content production processesDemonstrate a keen eye for quality content and the ability to QA poorly written contentUse content management systems and analytics tools to analyze website traffic, user engagement metrics, and overall SEO performanceManage content distribution to online channels, including email and social media platforms, to increase web traffic and audience engagementStay up-to-date with the latest SEO & content developments, including EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and HCU (Helpful Content Update), and generate new ideas to draw the audience's attentionPerform comprehensive SEO health checks for clients' websites, analyzing factors such as on-page optimization, technical SEO, backlink profile, and overall website performanceGenerate detailed and actionable SEO reports, including key performance metrics, insights, and recommendations for optimizing website performance and achieving business objectivesMonitor and track SEO performance metrics using tools like Google Analytics, Google Search Console, and third-party SEO software, providing regular updates and performance reviews to clientsDemonstrate understanding of non-paid link campaigns and building linkable assets for organic growthQualificationsAt least 4+ years of proven work experience as an SEO Content Manager or equivalentExperience in an agency environment with a focus on lead gen and e-commerce Bachelor's degree in Marketing, English, Journalism, Communications, or a related field is a bonusStrong understanding of SEO best practices and experience with SEO-driven contentKnowledge of keyword research, topical clustering, and competitive analysisExcellent writing, editing, and proofreading skills in EnglishProficiency in various Content Management Systems (CMS), especially WordPress (Other CMS experience is a bonus)Experience with SEO tools such as Google Analytics, Google Search Console, Semrush, Surfer SEO and AhrefsAbility to develop a creative strategy that leads to original content and provokes engagement, and is well-positioned for SEOUnderstanding of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and HCU (Helpful Content Update) principlesExperience managing a content team and working with freelance writersStrong project management skills and the ability to work with multiple clients, content teams, and calendars simultaneouslyAdaptability and flexibility in a fast-paced environment with weekly sprints and monthly content calendarsProficiency in project management tools such as ClickUp Keen attention to detail, as well as good organizational and time-management skillsStrong communication and interpersonal skills for client-facing interactionsAbility to think critically and solve complex problems related to SEO and content optimizationPassion for staying up-to-date with the latest SEO and content trends, technologies, and best practicesExperience with non-paid link campaigns and building linkable assets for organic growth is a plusCore Competencies Summary:Critical Thinking: You are able to synthesize and execute on 80/20 strategies in your role. You think holistically and understand how your actions impact other areas of the organization.Project Management: Large and complex projects are kept organized, within scope, and on time. You are able to proactively resolve project risks and expertly handle objections.SEO Fundamentals: You have knowledge in Google Analytics and Google Search Console, SEO content strategies and SERP analysis.Communication: Strong verbal and written communication skills. Especially in this role, where the value of your work is based on the written component.Creative Skills: Able to think creatively when it comes to bringing a brands content to life. Not only in the content quality, but also in the positioning of the content in the industry and SERPBenefitsCompetitive salary Opportunities for career advancement and professional developmentCollaborative and inclusive work environmentHealth and wellness benefits packageHybrid working environment (coming into the office twice a week)Join NAV43 and be a part of a team that's shaping the digital landscape for businesses worldwide. Apply now and help our clients achieve unparalleled success!