Job Title

Head of Marketing (12 month contract)Location: Toronto (Hybrid)Reports to: CEOAbout InageneInagene is a leading personalized medicine company dedicated to improving patient outcomes through genetic insights. We specialize in pharmacogenetics, leveraging genetic information to optimize medication selection and dosing for individuals. Our innovative approach empowers healthcare providers and patients to make informed decisions about medication management, leading to more effective treatments and improved quality of life.The OpportunityWe are seeking a strategic, hands-on marketing leader who thrives in a dynamic environment. As the Head of Marketing, youll have the unique opportunity to shape Inagenes marketing strategy and execute it directly, working closely with internal stakeholders and trusted external partners. This is a role for someone who can think big while diving into the details to bring ideas to life.Key ResponsibilitiesDrive Revenue Growth: Develop and execute digital marketing strategies that deliver measurable impact, contributing directly to the companys revenue goals.Strategic and Tactical Marketing Leadership:Develop and own a comprehensive full-funnel marketing strategy that drives demand generation, performance marketing, content creation, and brand building.End-to-End Marketing Execution: Execute this strategy hands-on, managing everything from campaign creation to content development, while effectively partnering with external agencies to amplify efforts and deliver measurable growth.Optimize Digital Marketing Channels:Develop and execute strategies to drive performance across paid social, organic social, email marketing, SEO, content marketing, and web performanceContent Marketing, Storytelling, and Partnerships:Translate complex scientific concepts into engaging narratives. Leverage influencer and brand partnerships to expand awareness, reach new audiences, and drive growthBrand Strategy & Creative Direction: Own the brand strategy to position Inagene as a trusted market leader, ensuring consistent messaging across all customer touchpoints.Data-Driven Insights: Leverage data analytics and performance metrics to continuously optimize strategies and maximize ROIProduct & Market Innovation: Actively identify market trends, customer needs, and competitive opportunities to refine product positioning and develop marketing strategies that differentiate Inagene in the industry.Cross-Functional Collaboration: Partner with science and product teams to align marketing initiatives with organizational priorities, ensuring seamless integration of marketing efforts into overall business strategy.Operational Leadership: Develop and manage marketing budgets, ensuring cost efficiency and maximizing ROASAccountability for KPIs: Own and deliver on key performance indicators, including revenue, conversion rates, ROAS, traffic, and customer acquisition costs, ensuring continuous improvement and tangible results.Customer Advocacy: Champion the voice of the customer by integrating customer feedback and insights into marketing strategies, ensuring the customer remains at the heart of all initiatives.What You Bring10+ years of marketing experience, including leadership roles in DTC or digital-first businesses.Proven ability to balance strategic thinking with hands-on execution in a lean environment.Expertise in digital marketing, content strategy, branding, and campaign management.Strong analytical skills and a results-oriented mindset.Experience managing external agencies and fostering collaborative relationships across teams.A willingness to roll up your sleeves and make things happenVisionary thinking combined with the ability to deliver tangible results.A customer-first approach with a passion for transforming lives through innovation.LocationWe are a remote first company with hybrid office work out of our headquarters located in midtown Toronto, Ontario.**2 Days a week to be worked inToronto office if available.What We OfferA competitive salary, a considerate vacation policy and comprehensive health benefitsThe tools you need. Pick your preferred laptop (Windows, macOS)The opportunity to work in an emerging industry, join a growing team, and help build the company.This is a 12 month contract (maternity leave coverage)Must be able to start on or around July 14th 2025How to ApplyTo apply for this position, please copy and Use the following link in your browser;https://forms.monday.com/forms/ff9cdc5169b8b865f5a1cee23c7f6536?r=use1We look forward to hearing from you and reviewing your application!Questions about the role can be emailed to careers@inagene.com