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Job Title


Marketing Coordinator


Company : Aleva Naturals & Manatomy


Location : fredericton, New Brunswick


Created : 2025-04-06


Job Type : Full Time


Job Description

Were looking for a dynamic, creative, and hands-on Marketing Coordinator whos ready to dive in and make an impact across multiple brands in the personal care space. Youll be steering two brandsone for natural and vegan baby and mommy care products and another for high performance mens intimate hygiene care. As we grow, this person will also manage any future brands, requiring the ability to shift between different brand tones, customer needs, and industry trends seamlessly.This isnt a rigid corporate roleits for someone whos excited to wear multiple hats, pitch in wherever needed, and truly help shape our brand presence. If youre passionate about building brands, developing compelling marketing campaigns, and staying ahead of industry trends, we want to hear from you!What Youll Be Doing:Brand Strategy & GrowthExecute annual business plans, including quarterly/monthly performance reviews.Identify new growth opportunities, ensuring brands remain competitive and innovative.Keep up with industry trends and suggest new product ideas, marketing strategies, and expansion opportunities.Product Packaging & DevelopmentLead the development of packaging artwork for new product launches and updates.Work closely with factories to ensure print accuracy and quality.Maintain accurate records of product specs, UPC allocation/generation, and other essential product details.Sampling & Promotional ActivitiesTrack sampling programs, identifying new opportunities for brand exposure.Work with Digital Marketing to execute PR initiatives, both on social media and through in-person events.E-Commerce & Digital AdvertisingTrack performance of Google and Meta ads, working closely with digital marketing.Maintain brand consistency across all digital marketing materials.Marketing & ContentCollaborate monthly with the digital marketing on the content calendar.Create and design marketing assets such as product catalogs, sell sheets, brand presentations, and ad pages to ensure consistency with our brand voice.Take charge of product photography and work with agencies to develop and update CGI visuals as needed.Manage relationships with third-party agencies when needed.Trade Shows & EventsPlan and organize our presence at trade and consumer shows.Find new event opportunities to get our products in front of the right people.Be comfortable jumping in front of the camera if needed (occasionally!)Inventory & Record KeepingTrack inventory for samples and marketing materials.Keep product details and marketing assets up to date.What You Bring:Diploma or degree in Marketing, Business Administration, or a related field.2-3 years of experience in brand management, marketing, or a related role.Strong creative mindset with the ability to shift between different brand voices and customer demographics.Experience with Shopify, Google Ads, and Meta Ads.Strong understanding of packaging design and print production processes (and a willingness to learn!).Proficiency in Adobe Photoshop & Illustrator is an asset.Highly organized with strong attention to detail.Experience working with third-party agencies is an asset.Ability to multi-task and prioritize workload effectively.A team player whos happy to take on different tasks when needed.Willingness to travel occasionally for trade shows, events, or brand initiatives.Why Youll Love It Here:Work in a fast-moving, creative environment where your ideas matter.Be part of a passionate team that supports each other.Competitive salary and benefits.If youre a strategic thinker with a passion for branding and product development, we want to hear from you!To Apply: Send us your resume and a short note about why youd be a great fit.We appreciate every application, but only shortlisted candidates will be contactedJob Types: Full-time, PermanentSalary: $40,000.00-$48,000.00 per yearBenefits:Extended health careFlexible language requirement:French not requiredSchedule:Monday to FridayWeekends as neededLanguage:English (required)Work Location: In person