Job Title

Location: Remote or Hybrid Type: Full-time Reports to: Director of Marketing Drive growth by connecting customers with solutions that transform the way they work ThoughtFarmer is entering an exciting growth phase, and were looking for a Demand Generation Manager to fuel our expansion. Youll be the driving force behind our growth engine, creating and executing strategic marketing campaigns that generate high-quality leads, increase our pipeline, and accelerate revenue growth. Working closely with our Sales and Marketing teams, youll ensure were reaching the right audience with the right message at the right time. Whats ThoughtFarmer? ThoughtFarmer is a fast-growing Intranet SaaS company that helps employees at organizations around the world share knowledge, stay informed, and feel connected through our award-winning intranet platform. Were on a mission to make every company the best place to work. What were looking for from our Demand Generation Manager Youre a data-driven marketer with a passion for building scalable growth strategies. You have a knack for turning insights into action and are excited about making a real impact in a fast-growing company. Youre collaborative, creative, and always looking for new ways to drive results. You thrive in a dynamic environment and are eager to contribute to a team thats shaping the future of workplace collaboration. Responsibilities Develop and execute demand generation strategies by building multi-channel marketing campaigns to drive awareness, engagement, and lead conversion. Design and implement lead nurturing programs to engage prospects throughout the buyers journey, including email marketing, retargeting, and content marketing. Plan, execute, and optimize paid media campaigns (Google Ads, LinkedIn, etc.) to generate qualified leads. Collaborate with the Sales team to build personalized Account-Based Marketing (ABM) strategies targeting high-value and high-intent prospects. Leverage marketing automation and CRM tools like HubSpot and Salesforce to automate and optimize lead flow and track campaign performance. Create compelling content assets (whitepapers, webinars, case studies) with our Senior Content Writer and Marketing team to support demand generation efforts and optimize for SEO. Analyze and report on key performance metrics, including lead volume, conversion rates, channel performance, customer acquisition cost (CAC), and return on ad spend (ROAS). Optimize spend across paid channels to maximize the efficiency and effectiveness of marketing investments. Must-have requirements Experience: 5+ years in demand generation, growth marketing, or performance marketing within a B2B SaaS environment. Proven track record: Demonstrated success in scaling demand generation efforts to support revenue growth by building, optimizing, and scaling campaigns. Technical skills: Experience with marketing operations and CRM tools like HubSpot, Salesforce, and Apollo. Analytical mindset: Deep understanding of funnel metrics with the ability to analyze KPIs and reports to track results and derive insights. Project management: Strong organizational skills with attention to detail, capable of handling multiple projects and deadlines. Communication skills: Excellent written and verbal communication skills, with an ability to collaborate across teams. ABM expertise: Familiarity with account-based marketing strategies and experience targeting multi-stakeholder enterprise solutions. Why join ThoughtFarmer Impact! Be a key player in driving the growth of a company with a proven product and ambitious goals. Work at one of the Best Workplaces in Canada in an environment that encourages creativity, experimentation, and data-driven decision-making. Flexibility Enjoy working in a supportive environment that values work-life balance, with the option to work remotely. Remote or onsiteits up to you ThoughtFarmer is based in Vancouver, and we have staff working remotely from all across Canada. And for those who do live in the Vancouver area, choose from either fully onsite, to fully remote, or a hybrid of both. ThoughtFarmer embraces a hybrid work model, allowing our team members to balance the flexibility of working from home with the benefits of in-person collaboration. All staffremote or localenjoy a quarterly home office allowance that they can use to buy whatever they need to be productive outside the office. Compensation and benefits The salary range for this role is $105,000 $120,000 which is dependent on level of experience Comprehensive extended health benefits plan Paid and banked overtime pay Home office allowance Learning and development allowance Monthly staff events (in-person and online) Birthday gifts Celebrating differences and equal access to opportunity How to apply Send a cover letter and your resume to . To help make the process smoother for everyone, please include the job title and your name in the subject line. Only candidates that meet the minimum requirements will be considered. No phone calls please. Applicants must reside in Canada and be eligible to work in Canada. High-five if you read and adhere to the small print! #J-18808-Ljbffr