Job Title

Working for PHD CanadaPHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.We are a culture of thought-leadership, creativity and innovation.We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.Some additional benefits you get by being part of PHD include: Learning: Both in person with your manager, within the agency and through an online platform that brings internal learning and external learning together 24/7.Events organized by the social committee throughout the year:Big Hugs PHDs very own CSR initiative driven by our people and their passions for the greater goodAccess to industry eventsDiscounted Gym membershipFlex Health benefitsOMG mentorship programFor further information on PHD culture, please visit https://www.facebook.com/phdcanada or Instagram/phdcanada to see what we are about.Purpose of the role:PHD is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Manager. Reporting to a Supervisor or Director, the Manager will be responsible for ensuring that all Paid Search deliverables are presented on time and of a high quality, and that all Paid Search advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.Managers will ensure that search advertising programs are tasked properly, completed as scheduled and meet or exceed all client goals. A successful Manager will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.The Role & ExpectationsCommunication & Collaboration:Work and communicate verbally and in written form with internal and client teams during the development of campaign strategy and campaign executionIdentify and escalate technical issues through communication with internal teamsBe able to effectively communicate processes and tactics to peers, and junior members of the teamExhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teamsAccountability:Lead team to complete thorough quality checks of campaign set up; billing system and in platformEnsure timely and accurate campaign launch and delivery across the team.Organize team to deliver all reports and insights to meet deadlines set by client teams. Displays organizational capabilities to track progress, execution and consistency of Paid Search advertising campaigns.Financial Management:Input billing information into PrismaManage campaign budget pacingLead analyzing and closing billing estimatesThe ability to proactively prevent issues and produce solutions when neededPeople Management:Have strong program management and organizational skills being able to manage multiple projects at onceLead and develop skills across your team being accountable for processWork with vendors to identify new advertising opportunities for clientsTrain junior team membersMedia/Business Acumen:Previous experience with Paid Search strategy and implementation, preferably in paid media campaignsPossesses understanding of Paid Search advertising campaign management and optimization practices that can help clients meet their business goalsUnderstanding of business concepts and client objectives in order to identify campaign expansion opportunitiesDemonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimizationPossesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediumsUnderstanding of broader media planning and buying to ensure integration / coordination with wider media objectives occurYour ResponsibilitiesCompile data across Paid Search platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy developmentDemonstrates strategic insight to develop long term execution plans from clients stated business objectives and implement those plansAssist in training new hires with fundamentals of paid searchLead team members to develop campaign plans and strategiesUtilize campaign management tools to execute campaigns and improve overall performanceCampaign budget pacingDevelop interest targets following PHD and client-specific best practicesUpload and launch campaigns in appropriate platformsPerform thorough quality checks to ensure accuracy of set up across teamInput campaign billing information into Prisma billing systemMonitor client, competitor and industry changesSupport ad-hoc data requests for forecasting, billing, promotional performance, etc.Performs various other duties as assignedKey QualificationsMinimum 1 year experience in media with a focus on Paid Search and PerformancePost-secondary education is required, either diploma or degreeStrong technical understanding of basic Excel and Powerpoint skillsUnderstanding of agency ad-serving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad ParlourPHD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.