Job Title

The Director, Residential Marketing, will be responsible for setting out marketing strategies for projects in collaboration with other functional groups at the acquisition stage and through to execution. As such, the Director will lead an internal and external marketing team. The ideal candidate is energetic, entrepreneurial, innovative, ambitious with a can-do attitude and who is not afraid to challenge the status quo in achieving success.SKILLS AND COMPETENCIESBachelors Degree in business, marketing, and other real estate related qualificationsMinimum of 7 years of progressive leadership experience in real estate marketing strategies, including working directly for a developer in low rise developmentsActing as a point of contact, provide instruction and guidance to external marketing team throughout the development lifecycle of a projectDeep understanding of the new home industryDemonstrated ability to manage marketing strategies for severalprojectsTeam mind-set with a cross-functionalExperience building and motivating high-performing internal and external teams, with a demonstrated ability to set objectives and hold people accountable to resultsAmbitious and creative with a proactive outlookCurious, collaborative and approachableSuperior problem-solving and decision-making capabilities, tactful and diplomatic with sound instincts and judgementStrong interpersonal skills, able to maintain relationships, influence and be a trusted advisor at all levelsExcellent written and verbal communications and presentation skillsEntrepreneurial with a high level of integrity, ownership and accountability, able to operate with a sense of urgency and be assertive as requiredSuperb planning and organization skills, thrives in fast-paced environmentsRESPONSIBILITIESDirect and execute on the companys residential marketing strategies across all projects in deep collaboration with an agile, cross-functional team and external partners (e.g. agencies, consultants, JV partners and more)Strategic marketing :Contribute to decision-making during acquisitions, design, entitlement, construction and customer experience stages of every projectEnsure cohesive marketing plans are established for all new developments and, when applicable, identify and manage related external consultants (e.g. branding, PR, operators, etc.)Identify target market (end user vs investor in case of condos), demographics and specific drivers in marketing individual projectsUsing a sophisticated data analytics approach, forge deep understanding of current and potential customer base and devise optimization strategiesRecognize key sales features of various developments and ensure these are implemented on those projectsInternal leadership:Monitor industry best-practices, market trends, emerging processes and technologies, share and implement these learnings internallyHelp maintain strong operational frameworks that empower the team to work in an agile, responsive manner in a fast-paced, high-volume environment; oversee the ongoing evaluation and improvement of related systems, processes and toolsActively encourage inter and cross-functional collaboration, workflows and efficienciesProactively coach, mentor and guide the performance, skill and competency development of colleaguesDeepen personal understanding of the companys strategy on an ongoing basisEmbody and contribute to the company Culture