Job Title

Senior Paid Media SpecialistLocation:Toronto, ONType:Full-TimeStart Date:As soon as possibleSalary Range:$120,000$140,000 CADZown is on a mission to revolutionize homeownership by significantly enhancing affordability and streamlining real estate transactions. Through our innovative modelfrontloading real estate commissions into cash assistance for homebuyerswe are changing the face of home buying and unlocking new markets.As one of Canada's fastest-growing real estate startups, were looking for aSenior Growth Marketing Managerto own and scale our paid acquisition channels through data-driven strategy and creative excellence.Reporting directly to Zown's CEO and Head of Marketing, this individual will lead the strategy, development, and execution of all paid media efforts. They will work closely with designers, content creators, and video editors to craft compelling campaigns that drive measurable results. You will also be responsible for delivering weekly performance reports to the CEO and Head of Marketing, clearly outlining campaign outcomes, learnings, and next steps for ongoing optimization.Key ResponsibilitiesLead end-to-end strategy, execution, and optimization of performance marketing campaigns across Meta (Facebook/Instagram) and Google AdsBuild and manage campaigns at scaleover $100K/month in ad spendwhile consistently improving ROASAnalyze creative performance and provide actionable feedback to optimize messaging and formatsDevelop smart campaign structures, segmentation, and bidding strategies that drive full-funnel performanceImplement and manage advanced conversion tracking, pixel strategies, and server-side measurement toolsDeliver weekly reports to the CEO and Head of Marketing with performance outcomes, insights, and recommendationsCollaborate cross-functionally with brand, design, and content teams to ensure alignment on campaign goalsStay up to date on platform updates, attribution trends, and paid media best practicesWhat Success Looks Like in the First 3MonthsEffectively manage and scale over $100K/month in paid media spendLaunch campaigns across Canada and the US that drive measurable growthImprove overall ROAS through consistent testing and creative iterationQualificationsProven success managing and scaling paid acquisition campaigns across Meta and Google AdsExperience in high-growth startup environments scaling from $10M to $100M in revenueDeep understanding of performance marketing funnels, audience segmentation, and attribution modelsExperience launching and scaling paid campaigns across the Canadian marketStrong grasp of media buying strategy, bidding optimization, and campaign architectureSkilled at collaborating with creative teams to develop high-performing adsProficient in building clear reports and turning performance data into actionable strategiesBonus: Familiarity with TikTok Ads, LinkedIn Ads, or other emerging platformsWorking at ZownWe maintain anin-person-only culturein our Toronto office because we believe the best ideas happen when we collaborate in real-time. We move fastand believe that ourgreatestideas happen when were in the same room. Our office culture is energetic, ambitious, and impact-driven.We offer:Competitive salary ($100,000$120,000 CAD)Stock optionsPaid vacation timeZown has facilitated over $200M in real estate transactions, helped more than 250 Canadians purchase homes, and delivered over $3M in cashback through our innovative model.Were a fun, energetic group driven by purpose. If you want to be somewhere your ideas matter and your work makes a real difference, Zown is the place for you.Zown is committed to building a diverse and inclusive team. We welcome applicants from all backgrounds and experiences.