Job Title: Director of Demand Gen Work Type: Full Time - Fully Remote Location: Canada Salary Range: $150K - $165K (200K OTE) About the Company: We are working with a B2B SaaS company transforming how events are planned and experienced. Their all-in-one event management platform helps event marketers create engaging and impactful conferences worldwide. They are looking for a strategic, data-driven, and hands-on Director of Demand Gen to drive new business growth. In this role, youll lead the strategy and execution of paid search, ABM, SEO, outbound, and website conversion optimizationworking closely with sales and product teams to fuel pipeline and revenue. Responsibilities: Developing and executing demand gen strategies to hit revenue goals Managing multi-channel campaigns (PPC, LinkedIn Ads, ABM, SEO, etc.) Optimizing lead generation, conversion rates, and marketing spend Aligning with sales to ensure high-quality leads and pipeline growth Leveraging martech tools (HubSpot, Salesloft, SEMrush, etc.) to capture demand Qualifications: 10+ years of marketing experience, with 5-8 years leading demand gen Deep expertise in paid media, SEO, ABM, and lifecycle marketing Strong analytical skills with a data-driven mindset Hands-on experience with marketing automation and sales tools Excellent communicator and cross-functional collaborator If this sounds like you then please apply! **Please note - only qualified applicants will be contacted.
Job Title
Director of Demand Gen