Job Title

Reports To: CEOAbout DMoose:At DMoose, our mission is to empower people to take control of their fitness journey, offering premium, innovative, and effective fitness accessories, supplements, and apparel. Weve built a community-driven E-Commerce brand that inspires people to push boundaries and 'Lift Your Life.' With ambitious plans to scale our Direct-to-Consumer (DTC) operations, were looking for a visionary Marketing Director (E-Commerce) to lead the charge and drive exponential growth.If youre a data-driven marketer, a creative leader, and passionate about scaling brands, this is your chance to be part of a high-impact team working toward an extraordinary vision.Role Overview:As the Marketing Director you will be the strategic driver behind DMoose's DTC growth. Youll lead and inspire a team of talented marketers, including Creative Strategists, Paid Media Specialists, and Paid Search Experts, to create and execute a comprehensive marketing strategy. Reporting directly to the CEO, you will own the revenue growth of our Shopify store and oversee efforts to elevate our DTC presence and performance.This is a key leadership role where you will directly impact the companys trajectory, with the autonomy to implement effective strategies and the responsibility to deliver results.Key Responsibilities:Strategic LeadershipDevelop and execute a growth strategy to scale DMooses DTC revenue.Collaborate with the CEO to align marketing goals with the companys overall vision and mission.Build a data-driven roadmap for customer acquisition, retention, and lifetime value (LTV) optimization.Team ManagementManage and mentor the Creative Strategist, Paid Media Specialists, and Paid Search Experts, ensuring collaboration and high performance.Foster a culture of innovation, accountability, and results-driven marketing.Hire, train, and expand the marketing team as needed to support scaling efforts.Performance MarketingOversee all paid media channels, including Facebook, Google, TikTok, and YouTube, ensuring optimal performance and ROAS.Collaborate with the creative team to develop engaging ad campaigns that resonate with target audiences.Analyze marketing data to identify growth opportunities and refine campaigns.Brand and Content StrategyDrive cohesive branding across all DTC marketing initiatives.Partner with the creative strategist to develop compelling content that increases customer engagement and trust.Own the development of storytelling strategies that communicate the DMoose mission.Customer Experience & RetentionImplement strategies to improve conversion rates on Shopify and enhance the customer journey.Oversee email, SMS, and loyalty programs to improve retention and lifetime customer value.Design scalable subscription models for supplements and consumables.Analytics and ReportingTrack, measure, and report on KPIs, including revenue, CAC, ROAS, and LTV, to assess performance.Provide regular updates to the CEO and team on marketing initiatives and results.What Were Looking For:Experience7+ years of experience in growth marketing, performance marketing, or digital marketing roles.Proven track record of scaling DTC brands, with Shopify experience preferred.Strong leadership experience, with the ability to build, mentor, and manage high-performing teams.SkillsDeep expertise in paid media (Facebook, Google, TikTok, YouTube) and CRO strategies.Analytical mindset with a strong grasp of marketing metrics, reporting, and forecasting.Creative thinker with a talent for translating brand stories into high-impact campaigns.Exceptional communication skills, with the ability to inspire teams and stakeholders.MindsetEntrepreneurial spirit with a passion for growth and problem-solving.Alignment with DMooses mission to inspire healthier, stronger lifestyles.Comfortable working in a fast-paced, results-oriented environment.Why Join DMoose?Be part of a fast-growing brand on a mission to transform fitness and health.Work directly with the CEO to shape the companys future and make a tangible impact.Competitive compensation, performance bonuses, and growth opportunities.A collaborative, innovative, and dynamic work environment where your ideas matter.Ready to Lead the Charge?If youre excited about this opportunity to drive growth and scale DMooses DTC business, we want to hear from you! Apply now and join us in inspiring the world to Lift Your Life.