Job Title

In this role, youll have the opportunity to shape the future of one of the worlds most iconic brands, in a market recognized globally for setting the standard in world-class marketing. Here at KFC Canada, we view creativity not just as an asset, but as a powerful competitive advantage that fuels our success. As a key leader within the Brand and Retail Communications team, you will play a vital role in driving the Retail Marketing Calendar and overseeing Brand/Equity Communications across key initiatives. As an integral member of the IMC team, you will harness the power of creativity to differentiate KFC in the marketplace, driving both short-term growth and long-term brand strength. This is your opportunity to make a lasting impact, inspire change, and deliver exceptional results that continue to modernize the KFC brand. Responsibilities: (includes but not limited to) Lead Brand & Retail Communications by bringing our retail calendar to life through ambitious, innovative strategies that connect emotionally with Canadians and elevate the KFC brand to new heights. Lead in the development and delivery of IMC briefs Execute briefs in a way that inspires the IMC teams Develop 360 campaigns including TV, OOH, Digital, Social, POP and Owned channels Lead post campaign learnings and leverage data to inform future optimizations and briefs Lead offsite productions including Video, Photography, Brand Stunts, PR Events etc. Launch 360 Window campaigns internally to drive excitement and lead culture amongst the system and KFC coworkers Collaborate with Insights, Innovation, and Performance teams to craft impactful strategies that not only elevate the brand but also drive meaningful transactions, shaping the future of KFC with data-driven solutions. Delivering Consideration and Transaction lead Sales Growth through brave and disruptive creative ideas Lead franchisee communications to inspire and foster trust, exciting them with bold messages that continue to improve our brands impact. Present IMC plans and performance in quarterly franchisee meetings Challenge the status quo of conventional communications to redefine industry standards, driving market share growth and positioning us as the undisputed Fried Chicken Leader in category-defining communication. Act as an agency partner key lead coordinating across the full IMC Assist in the development of new IMC agency reviews to further deepen partner understanding of the business and drive connection across teams to build one-team mindset Must be willing to work flexible hours 10% of the time to lead Production Shoots, Edits, PR Events, etc. Key Qualifications: Education/Certifications: Undergraduate degree with preference in Marketing/Advertising/ Commerce 5+ years of Marketing experience preferably in CPG, QSR, or Retail Marketing Able to work under pressure and to coordinate work with multiple deadlines. Brilliant creative skills and ability to work in strong partnership with agencies. Proven track record in the coordination of brand building strategies and creative execution Demonstrated ability to lead and thrive in ambiguous and evolving situations, navigating through uncertainty with confidence. Proven track record of delivering exceptional results and maintaining high standards, even in challenging and high-pressure environments. Strong passion for staying at the forefront of the industry, with a drive to define and elevate a brand that sets the benchmark within its category. Ambition, resourcefulness and tenacity, and belief in galvanizing a turnaround for the brand in Canada. Strong collaboration skills that focus on delivering efficiency and effectiveness What makes KFC a great place to work? Our People. We invest in people capability above all else, with a proven track record of developing internal talent to leadership levels across the business both in Canada and globally. We want people with smart, heart and courage that have the opportunity to not just make impact today but to become leaders of the future. Our Culture. We are known for a culture that rewards and recognizes great effort, big or small, and providing the work life balance that is so important to staying inspired and engaged. We don`t just say it, we mean it every Friday is a half day at KFC Canada! We will focus on your personal development as much as your professional development to ensure you can bring your best self to work. KFC Canada is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. KFC Canada encourages applications from all qualified candidates. Contact if you need accommodation at any stage of the application process.