About FlickplayFlickplay is pioneering the next wave of location-based entertainment, bridging digital and real-world play through a map-based, multi-IP-enabled platform. Flickplay empowers fans to collect game-ready characters that unlock third-party digital and IRL experiences. By blending mixed-reality commerce, social engagement, and loyalty-driven rewards, Flickplay creates an open ecosystem where characters from top-tier IPs including Bandai Namco, Disney, and Warner Bros seamlessly move across games, community platforms, loyalty programs, and real-world activations, turning fans everyday experiences into portals for next-generation entertainment.The RoleWere looking for a creative, growth-driven Content Manager to lead and experiment with content strategies across gaming-focused IP drops, digital collectibles, and community activations. This role goes far beyond managing a calendarits about developing and launching original campaigns, testing ideas in real time, and scaling what drives results.The ideal candidate lives and breathes gaming culture, understands how to create social momentum, and brings a proven track record of implementing content strategies that directly impact growth metrics. You should be fluent in all things socialespecially short-form contentand confident in using analytics to guide decision-making, optimize performance, and showcase the results of your creative strategy.What Youll DoLead the content strategy for Flickplays digital collectible and mini-game experiences, focused on driving user growth, retention, and community engagementLaunch content initiatives that introduce new engagement loops, social rituals, or interactive formats tied to gaming IP dropsDevelop and manage content calendarsbut prioritize experimentation over routineSource, brief, and manage creators to generate viral UGC that sparks FOMO and invites new users inBuild and grow Flickplays presence across app, social media, Discord, and other community spacesAnalyze what content performs, run A/B tests, and develop playbooks for scaling high-performing formatsCollaborate with product, design, and partnerships teams to ensure content aligns with key platform growth goalsStay plugged into gaming trends, digital culture, and Gen Z behaviors to keep Flickplay at the edge of whats nextYou Bring3+ years in content strategy, community growth, or creative marketingideally in gaming, consumer tech, or entertainmentProven history of introducing novel content strategies that increased community engagement or ecosystem growthDeep understanding of gaming communities, from AAA fandoms to TikTok creators to Discord-based microculturesExperience managing the production of social-first content across video, interactive formats, and UGCA data-savvy approach: you know how to test, learn, and iterate quicklyYou think like a creative growth hacker, not a traditional content managerExcellent communication skills and the ability to lead cross-functional projectsBonus Points If YouHave worked with licensed IP or managed cross-platform activationsHave led or built community engagement on Discord or other interactive platformsAre fluent in the language of Gen Zmemes, micro-trends, and platform-specific storytellingHave a network of creators or experience building influencer programsPlay games and think like a playerunderstanding what drives motivation, loyalty, and shareability
Job Title
Content & Social Media Manager