Job Title

Job Summary Were seeking a results-driven Senior Marketing Manager to lead initiatives that boost team productivity, streamline execution, and drive measurable outcomes. This role requires an autonomous thinker who can handle multiple priorities and a degree of ambiguity. The successful candidate will be able to balance this autonomy with a proactive management style, working with team members to delegate tasks and improve the function. This role will be instrumental in managing the execution of various marketing strategies, working cross functionally. The ultimate objective is to increase top-of-funnel marketing metrics such as awareness, engagement on social channels, website traffic, and applications. This individual will collaborate closely with the VP of Marketing to execute priority initiatives and coordinate relevant marketing support. An data-driven mindset and analytic approach is essential to success. The Company Beautifi is a consumer finance and technology company that empowers individuals to obtain the care they want and need with flexible loans on their own terms. The Beautifi platform supports the discovery of elective medical procedures, as well as the doctors and clinics that provide them. We''re the fastest growing company in our space, and have ambitious goals to become the leader in elective medical financing across surgical, dental, fertility and medical aesthetics procedures. We will do this through our excellence in partner and client experience, brand awareness and a superior tech platform and our world-class team! Don''t miss your chance to be at the forefront of our exciting journey and rapid growth! Key Responsibilities Partner Marketing Plan and optimize partner-marketing campaigns and programs to drive mutual growth and enhance visibility. Oversee and optimize the creation of partner enablement materials, including marketing kits, communications, and promotional campaigns to increase leads Ensure alignment with business development priorities to support partner-related initiatives and hit targets Events Support the strategy and execution of virtual and in-person events, including webinars, conferences, trade shows, and partner-hosted events Coordinate and manage all event marketing plans to drive attendance, engagement, and follow-up conversion Collaborate with leadership and business development teams to ensure alignment between event goals and broader business objectives Track event ROI and analyze outcomes to inform future strategies Content Marketing: Oversee the execution of a B2C content strategy focused on creating impactful blogs, case studies, and webinars to support our brand in becoming a trusted resource Ensure content is optimized for SEO and conversion in order to drive measurable results in keyword rankings, site health and organic traffic Collaborate with internal teams to distribute and repurpose content across multiple channels to maximize reach Social Marketing Manage social media platforms with a focus on increasing engagement, growing follower base, and amplifying brand awareness Plan and execute social content that align with broader marketing goals and resonate with target audiences Monitor trends and adapt strategies to keep content relevant and impactful Performance and Analytics Track and report on key marketing metrics, including awareness, engagement, traffic, and application volume Use analytics tools to uncover insights and inform optimization of campaigns and strategies Work closely with the marketing team to refine tactics based on performance data and business priorities Cross-Functional Collaboration Coordinate with internal and external stakeholders to ensure seamless execution of campaigns and projects. Qualifications Bachelors degree in Marketing, Business, or a related field 7+ years of marketing experience, with a demonstrated ability to execute marketing strategies that drive top-of-funnel growth Strong analytical skills with experience in tracking and reporting performance metrics Excellent communication and project management skills, with the ability to manage multiple priorities Proficiency with marketing tools and platforms such as Google Analytics, Sprout Social, and Microsoft 365. Marketing Cloud experience is an asset Familiarity with financial industry is an asset Location This is an in-office position. Ideal applicant will be based in Vancouver, BC What We Offer A chance to make a meaningful impact in a company dedicated to empowering people Opportunities for growth in a collaborative and innovative environment Professional development opportunities Base Salary: $100,000 - $120,000 (commensurate with experience) Bonuses based on performance Dental, Vision and Health Benefits 100% employer paid Paid Vacation